D. Evidence-Based Practice1. Summary Essays - Health,

D. Evidence-Based Practice1. Summary 1a. Throughout my course of Evidence-Based Practice/ Applied Nursing Research I was shown the importance of continually performing research for the advancement of medicine. Performing the role of nursing researcher was achieved with the tasks within this course. In the first task, I was able to review evidence of how giving flu vaccinations to doctors and nurses decreased the flu rate in the hospital setting. The second task is related to indwelling urinary catheters and preventing infections related to the catheters. At the completion of these projects I had a better understanding of the demands research places and the importance of the process. After this task, I now recognize how important reviewing policies and procedures is for quality care. Adapting care based on evidence is essential. For example, how changing the policy on indwelling catheters will decrease related infections. Quality improvement and research are not one in the same but they are correlated very closely. We can only have an improvement in quality because of the evidence of research. In my research project, it was brought to my attention that the level of education before medication administration to the patient was subpar. I learned that educating the patient thoroughly before administration improved their understanding and directly related to improved patient satisfaction. This shows the correlation between the two and the push for improvement in the healthcare field research provides. There are several different types of research, but with this project I now have a better understanding of primary and secondary research. With primary research, evidence is shown from direct studies from a research project and follow the scientific method. Secondary research results from research that was previously completed and analyzed. Both of these types of research were used in my project because I reviewed other people's research and also completed research myself. These two types also correlate with one another. It is impossible to review primary research if secondary research does not come into play. This proves how important research is to evidence based practice. 1b. After completing this course, I now understand evidence based practice better. I now know the importance of continually advancing in education and through evidence based practices to improve quality to my patients. It shows that without further and continual education we cannot move forward in healthcare. This is primarily the way for greater quality and safety to the patients going forward.

World War 2 Essay examples

World War 2 Essay examples World War 2 Essay examples During the early and mid 1900's, the Nazi party led by Adolf Hitler considered themselves as the "Superior Race". They began a "cleansing" in order to create and expand their "Superior Race" by going after "insignificant races". The Nazi Germans put people through lots of hardships from 1933-1945. The theory of evolution is based on individuals acquiring unique traits that enable those possessing the new traits to better survive adverse conditions compared to those who don’t possess them. Superior individuals will be more likely to survive and pass on these traits to their offspring so such traits will increase in number, while the ‘weaker’ individuals will eventually die off. If every member of a species were fully equal, natural selection would have nothing to select from, and evolution would cease for that species. These differences gradually produce new groups, some of which have an advantage in terms of survival. These new groups became the superior, or the more evolved races. When a trait eventually spreads throughout the entire race because of the survival advantage it confers on those that possess it, a higher, more evolved form of animal will result. Hitler and the Nazi party claimed that one of their major goals was to apply this accepted ‘science’ to society. And ‘the core idea of Darwinism was not evolution, but selection. Evolution †¦ describes the results of selection’. Hitler stressed that to produce a better society ‘we [the Nazis] must understand, and cooperate with science’. As the one race above all others, Aryans believed that their evolutionary superiority gave them not only the right, but the duty to subjugate all other peoples. Through study from book and through scientific views, Germans began to see what made other races inferior and began to see themselves and the superior race among all. Hitler took complete power of the German Nation as a dictator and spent a few years preparing for war to targeting inferior races. Hitler saw himself as responsible to create a Superior Race and as having the rights to do whatever he could to complete this objective. Hitler believed humans were animals to whom the genetics laws, learned from livestock breeding, could be applied. The Nazis believed that instead of permitting natural forces and chance to control evolution, they must direct the process to advance the human race. The first step to achieve this goal was to isolate the ‘inferior races’ in order to prevent them from further contaminating the ‘Aryan’ gene pool. The widespread public support for this policy was a result of the belief, common in the educated classes, in the conclusion that certain races were genetically inferior as was scientifically ‘proven’ by Darwinism. The Nazis believed that they were simply applying facts, proven by science, to produce a superior race of humans as part of their plan for a better world. According to Nazism, it is an obvious mistake to permit or encourage multilingualism and multiculturalism within a nation. Fundamental to the Nazi goal was the unification of all German-speaking peoples, "unjustly" divided into different Nation States. Hitler claimed that nations that could not defend their territory did not deserve it. Slave races, he thought of as less-worthy to exist than "master races." In particular, if a master race should require room to live, he thought such a race should have the right to displace the inferior indigenous races. Hitler draws parallels between Lebensraum and the American ethnic cleansing and relocation policies towards the Native Americans, which he saw as key to the success of the US. "Races without homelands," Hitler claimed, were "parasitic races," and the richer the members of a "parasitic race" are, the more "virulent" the parasitism was thought to be. A "master race" could therefore, according to the Nazi doctrine, easily strengthen itself by eliminating "parasitic races" from its homeland. This was the given rationalization for the

Resource Management Essay Example | Topics and Well Written Essays - 3500 words

Resource Management - Essay Example The use of the World Wide Web as a medium of communication has played a key role in dissolving the national and regional boundaries. The rise of information technology has brought with it the concepts of terms like outsourcing. It has also led to people and ideas coming together closer. Despite globalization being considered as a feature that intends to convert the entire world into a single global village, it has some negative effects as well. The spread of globalization has also adversely affected the trade interests of the poorer nations. Globalization has also lead to spread of many infectious diseases which may have been quarantined if the feature was absent. The term globalization was first coined in the year 1980. Globalization since then has been cited by different people in many ways. Gordon (1995) concluded that there are three distinct and different meanings of the term â€Å"globalization†. He also stated that these three terms have separate implications and meanings for different sections of the society. The three meanings are Multi-nationalization, Internationalization and Trans-nationalization. Multi-nationalization is defined as a phenomenon in which business houses tend to locate their business units in different nations with the help of information technology aided tools like internet and e-commerce. Internationalization is a term which refers to the expansion of the businesses of a firm into different and diverse geographical regions cutting across national boundaries. Trans-Nationalization is defined as a term which is better known as strategic alliance in which two or more business organizations from diverse countr ies share their experiences and expertise to develop new services and products on a joint basis. (Ashford, NA. n.d.). He also stated the role of information technology towards bringing about globalization. Information technology has brought with it tools like internet and e-commerce which have wiped away national and regional

World Trade Organization and tariffs Assignment Example | Topics and Well Written Essays - 500 words

World Trade Organization and tariffs - Assignment Example Tariffs also have been used in providing additional revenue for the government and to domestic producers at the expenses of foreign producers and customers (Alexander and Andenà ¦s, 38). This is used as one of the tools to shape policies of trade. Types of barriers imposed by Saudi Arabia for exports and importsThere are different trade barriers that are used in Saudi Arabia. The first strategy that has been used is tariffs. Saudi Arabia implies the GCC common external tariffs of five percent of most of the products used in the nation with limited number of expectation. Saudi Arabia implies twelve percent on the local products in some cases to protect the industries of the nations. Textile products are among the products that implies the 12 per cent import tariffs. Higher rates of the tariffs implies to smaller group. There is also implication of 15 per cent for other products such as aluminum and furniture. Majority of food products are subjected to five percent import duty. The le vel of imports duties ties to the level of local production of similar goods. Import prohibitions and licensing either is used in Saudi Arabia where the importation of certain articles is the prohibition of some goods or require approval from other appropriate authority. In the country, there is prohibition of goods such as pork products, used clothing, firearms, and automobiles (Alexander and Andenà ¦s, 33). Importation of some products requires special approval such as agricultural feeds, books, visual or audio media and religious materials.

Managment Essay Example | Topics and Well Written Essays - 250 words - 1

Managment - Essay Example Joe’s performance problem be attributed the lack of a training programs. The manager admits that the firm has gone for long without career counseling, the fact that Joe is not a graduate he needs regular training given the nature of the job. Lack of motivation his performance has also affected, motivation can be linked to job performance or receiving unfair treatment. This can be analyzed by evaluating Joe’s hard work in designing projects, but in return of this hard work and effort reward he gets discriminated against his fellow colleagues, this has demoralized him to the extent of even daydreaming on his desk. In addition, the norm that employees do not leave early on Friday has also affected Joe’s performance owing that he has a wife and children who he requires more time to rest and enjoy with them(Schwartz 77). Joe’s behavior to sleep on his desk is inappropriate this can encourage other employees to relax even in prime times. This behavior needs to be checked out to curb its spread. The fact that Joes job satisfaction is low due by the rewards he get from his high performance he needs intrinsic rewards. Joes work can be redesigned so that he can enjoy rotation thus encouraging specialization in areas of interest (Schwartz

Occupational Health And Safety Impact in Construction

Occupational Health And Safety Impact in Construction The main aim of the research is to study the impact of occupational health and safety in construction industry. It will also aim at identifying the attitude of construction organisations as well as employees towards occupational health and safety in India. To support the research, survey questionnaire and a telephone interview was conducted. It helped it achieving objectives of the research. The construction industry is a very dangerous industry. The performance of the industry in occupational health and safety is very poor. The standard of occupational health and safety is even worse in developing countries. In Indian construction industry OHS has never been given prime importance. Even though in India construction industry is significantly booming, there are no proper initiatives undertaken by the government to implement OHS rules and regulations. There are several initiatives taken by Government of India but they are still in their initial stages and need to be enforced. The employers are concerned about completion of project rather than focussing on improving OHS of their employees. The industry has larger number of small and medium size firms and very few numbers of larger firms. Smaller firms lack resources to comply with proper OHS procedures. The workers are not provided with proper training and information about occupational health and safety hazards. Lack of awareness on OHS, sub-contracting system, use of traditional methods in construction, lack of proper personal protective equipments, low wages and labour-driven industry are some of the important factors that have their impact on occupational health and safety in Indian construction. CHAPTER I Introduction and background study 1.0 Introduction The construction industry in developing as well as developed countries is one of the most significant industries in relation to the contribution to the GDP (Rantanen et al., 2004). Also it is having a significant impact on the health and safety of the people working in it. According to Haupt as cited in Rowlinson (2004), the construction industry has a poor record in relation to the health and safety of its worker. It is a known fact that workplace accidents are linked basically with unsafe behaviour. There is a positive correlation between safety climate on construction sites and workers safe behaviour. The attitudes of workers on construction sites toward health and safety are widely influenced by their perception towards risk, health and safety rules and procedures; management (Mohamed and Ali, 2005). According to Larcher and Sohail (1999), occupational health and safety is a highly important area of concern in developing countries where Acts related to safety rarely exist with we ak regulatory authorities that finds it difficult to implement it effectively. Also awareness towards occupational hazards is not at all or rarely perceived. The other factors that affect occupational health and safety in developing countries are lack of statutory regulations and legislations to protect workers in construction sector, standards maintained in corporate and government systems are low, inadequate infrastructure and high labour intensity (Mohamed and Ali, 2005). Every year hundreds of accidents take place on construction sites resulting in severe injuries or even deaths. It is matter of concern that the same type of work related deaths, injuries and illnesses occur in the construction industries all over the world. The working life of construction workers is curtailed by several years due to the exposure to occupational health and safety hazards. The process of construction involves many hazardous activities such as working at height, manual handling, exposure to hazardous materials, frame erection, lifting operations, scaffolding, demolition works and groundworks. Falls and manual handlings are the important risks associated with injuries and long term disability in the construction industry (Gillen et al.1997). 1.1 Background study According to study conducted by Holmes et al., (1999), that the occupational health and safety risks are mainly related to the nature of work, low standard of individual work practices, lack of knowledge, work pressure due to cost and time constraints. Rechenthin (2004) stated that, for a construction company to be consistently profitable, all its project must complete on time and within budget. But at the same time due to the nature of the high risk works undertaken by the construction companies results in high accident rates. Eakins (1992) stated that international research confirms that as compared to larger construction firms, smaller firms are poor in the implementation of occupational health and safety programmes. Henceforth, the rate of occupational injury is inversely proportional with the size of the organisation, i.e. smaller firm having higher injury frequency rates (McVitte et al. 1997). As per Lingard and Rowlinson (2005), the construction industry consists of several SMEs and small amount of large firms. These small and medium size firms lack professional occupational health and safety advisors in staff. They also lack knowledge and resources required to implement occupational health and safety management activities for example: training, performing risk assessments, routine inspections and audits. Moreover the expense due to involvement of expensive occupational health and safety advice and services may be considered as unnecessary. Due to high competitive construction industry with cost cutting pressures, the priorities related to occupational health and safety is likely to be low with small size construction firms. According to Rantanen et al., (2004), nearly 2.4 billion people in the developing countries have to bear employment conditions, that dont even meet the basic occupational health and safety standards. Furthermore due to lack of work safety, excessive amount of work pressures, exposure to occupational physical, biological and chemical environment results to occupational diseases and injuries to an extent of 1.2 million fatalities per year. 1.2 Rationale for Research This research studies the attitude of organisations in India, a developing country towards occupational health and safety. As per report of The Economic Times as cited in (Shenoy et al., 2000), size of the Indian construction industry is more than USD 25 billion. Due to large investment made in roads, railways, nuclear and other infrastructure areas, the construction sector of India is witnessing a high growth. After agriculture sector, construction sector is the largest employer in India, with more than 18 million people employed in it. In spite of all these advancement, the construction sector is still dependant largely on labour intensive operations as they are easily available at low cost. Also occupational health and safety of people working in construction are not given due attention by the organisations (Shenoy et al., 2005). According to a report published by Construction Industry Development Council (CIDC) India (2010), safety in the construction industry is a matter of conc ern all over the world. With an unorganised workforce, issues related to construction safety become the most vulnerable segment in India. With 18 million people employed in the construction sector within India, the issues related to safety are considerably important. The industry is highly labour intensive with a large amount of workers exposed to the risks of occupational health and workplace safety problems. In construction industry the fatal accidents rate is comparatively four to five times higher than the manufacturing sector. In India 165 per 1,000 workers get injured while working on construction sites. Further the report states that the workers are exposed to several hazardous substances having the potential to cause serious occupational health diseases such as asbestosis, silicosis, poisoning etc. According to International Labour Organisation (2005), the rate of accident among industrial workers is highest with 4 per 1000 and the major contributor for this is the construction industry. International Labour Organisation (2005) report also estimated the number of deaths in India due to accidents at work as 40,000 in 2001 and 2,62,000 dying from work related diseases. Thus if construction is held responsible for one sixth of the total, then the death of the Indian construction workers can be estimated up to 60,000 each year. According to Damodaran (2006) ‘safety in construction is in the bottom of list of priorities of builders, contractors and engineers. While the monetary loss heads the list, loss of man-hours and material progress are equally irreparable when scaffolding fails, a roof collapses or a fatal accident takes place at site of work, the human life is irreplaceable. The construction companies in India have experienced that when a worker loses his life due to an accident on the site, there is a sudden downturn in the morale of the working force. It affects the spirit of working and the progress of work. It is only after some accidents takes place, the company begins to take safeguards. As labour is very cheap and unorganised, having little or no knowledge of their rights, the companies find it convenient as well as profitable using manpower rather than machineries. Though getting a job in the construction industry helps poor labours to get out of poverty, due to presence of high occupati onal health and safety risk it can drive them back into insolvency. 1.3 Research aim and objectives 1.3.1 Aim of the research The aim of this research is to study the impact of occupational health and safety in construction industry, whilst exploring the attitude of organisations and employees toward occupational health and safety in Indian construction industry. 1.3.2 Objectives The above mentioned aim will be achieved with the help of the following objectives: 1. To explore the issues impacting health and safety with the focus on occupational health and safety in the construction industry. 2. To investigate occupational health and safety hazards and its impact in construction industry 3. To investigate the implementation of occupational health and safety in the Indian construction industry whilst; Exploring the attitude of employees and construction organisations toward occupational health and safety in India. Investigating the impact of existing occupational health and safety rules and regulations on the Indian construction industry. 1.4 Research methodology Figure 1.1 Details of research methodology The adopted research methodology will be divided into primary and secondary research. In primary research, questionnaires survey and a telephone will be conducted. This will help in understanding and identifying the perception of the management and the employees toward occupational health and safety in Indian construction industry. In secondary research, literature review will be carried out in order to understand the factors affecting occupational health and safety such organisational culture, climate and government policies. It will also help in identifying different occupational health and safety hazards and its effect on construction projects. 1.4.1 Primary research Primary research such as questionnaires survey and telephone interview will help in achieving the main objectives of the research. Data will be collected from clients, contractors, managers, site engineers and supervisors who play an important role in the construction industry. The data collected through the telephone interview will help in supporting the findings from survey questionnaire. 1.4.2 Secondary research Secondary research will be carried out through literature review. The data will be collected through electronic databases, journals, websites, magazines, books and conference papers. These data will help in identifying the issues and factors influencing occupational health and safety in the construction industry. 1.5 Limitations of the research The most significant limitation to this research is the time constraint. Due to limited availability of time, the research cannot be conducted in depth. Provided more time, it could be possible to visit India and collect more data available on occupational health and safety in the Indian construction industry. As the research is carried out from United Kingdom, the collection of secondary data is limited to the information available on websites. Limited research has been carried out in India related to occupational health and safety in the construction industry. As such, there is less availability of data to support this research. The other constraints can be that some companies may not be reluctant in providing the right information. During telephone interview there may be possibilities that the interviewee give diplomatic or misleading answers. Also the size of the company can influence the answers of the interviewee. Also the answers provided by the respondents may be influenced by the size and location of the company. 1.6 Structure of dissertation The dissertation will be divided into various chapters. Chapter 2, 3 and 4 will be part of literature review. An overview of the chapters included in this research thesis is as shown below. Chapter 1 – Background study and rationale for research This chapter will provide an overall of overview of the research. It will consist of background study, aim and objectives and also the rationale for the research. It will also give an overview of the research methodology to be conducted in order achieve the desired aim and objectives. Chapter 2 – Factors affecting health and safety on construction sites This chapter narrates the factors influencing health and safety on construction such as sub-contracting systems, organisations structure, size, location, personnel and incentive factors. Chapter 3 – Introduction to OHS and detail description of OHS hazards This chapter will provide detail description of occupational health and safety including safety culture, human behaviours and different OHS hazards. Chapter 4 – OHS in the Indian construction industry This chapter will investigate the current scenario of OHS in the Indian construction industry. It will also explore the government rules and regulations related to OHS and their influence on the construction industry. Chapter 5 – Research methodology This chapter will provide a brief outline of the different research methods available and the adopted research methodology. Chapter 6 – Analysis and interpretation of the survey This chapter will include analysis of data collected through questionnaires survey and the telephone interview with help of charts, figures and tables. Chapter 7 – Conclusion and recommendations This chapter will include the summary of the research findings as well as recommendations related to the research.

Educational System :: essays research papers

â€Å"Educational System†   Ã‚  Ã‚  Ã‚  Ã‚  High school is a place where you grow up physically and mentally. In high school you begin as freshmen and graduate as a senior. Throughout that span of life a lot happeneds, and you are constantly learning as you grow. But I know many high schools including mine are not perfect and have flaws in their educational system, that can be fixed in order to provide a better environment for learning. Learning is a never ending process that we draw from our personal experiences. Although Americans believe in our educational system, there seems to be many problems that we are not aware of that have a negative effect on our students as a whole. One problem that the educational system faces is the obstacle between school and life. Schools need to break down the barrier in order to connect, going to school to learn and living your life. The students should be told that learning doesn’t stop after the bell rings or it is time to go it is happening all the time. In â€Å"School Is Bad For Children†, John Holt states, â€Å"’You come to school to learn’, we tell him, as if the child hadn’t been learning before, as if living were out there and learning were in here, and there is no connection between the two† (34). I think schools sometimes play a role of being separate from life because they enforce the rule of ‘you come to school to learn’ and that is it. Children come to school curious to learn with other people, particularly other children, but when the school teaches them to be indifferent they lose interaction with the world. Holt explains, â€Å"You might say that school is a long lesson in how to turn yourself off, which may be one of the reasons why so many young people, seek the awareness of the world and responsiveness to it they had when they were little, think they can only find it in drugs† (35). Making the student disconnect from the real world, meaning life, allows the students to believe that drugs are ok, which is bad. School and living is a connecting subject because you are living your life while attending school, which can affect the way you are learning. Problems and other situation that are happening in your life can make you lose focus, which affects the way you learn. Letting school and learning connect will break the barrier and create a better environment for students to function. Educational System :: essays research papers â€Å"Educational System†   Ã‚  Ã‚  Ã‚  Ã‚  High school is a place where you grow up physically and mentally. In high school you begin as freshmen and graduate as a senior. Throughout that span of life a lot happeneds, and you are constantly learning as you grow. But I know many high schools including mine are not perfect and have flaws in their educational system, that can be fixed in order to provide a better environment for learning. Learning is a never ending process that we draw from our personal experiences. Although Americans believe in our educational system, there seems to be many problems that we are not aware of that have a negative effect on our students as a whole. One problem that the educational system faces is the obstacle between school and life. Schools need to break down the barrier in order to connect, going to school to learn and living your life. The students should be told that learning doesn’t stop after the bell rings or it is time to go it is happening all the time. In â€Å"School Is Bad For Children†, John Holt states, â€Å"’You come to school to learn’, we tell him, as if the child hadn’t been learning before, as if living were out there and learning were in here, and there is no connection between the two† (34). I think schools sometimes play a role of being separate from life because they enforce the rule of ‘you come to school to learn’ and that is it. Children come to school curious to learn with other people, particularly other children, but when the school teaches them to be indifferent they lose interaction with the world. Holt explains, â€Å"You might say that school is a long lesson in how to turn yourself off, which may be one of the reasons why so many young people, seek the awareness of the world and responsiveness to it they had when they were little, think they can only find it in drugs† (35). Making the student disconnect from the real world, meaning life, allows the students to believe that drugs are ok, which is bad. School and living is a connecting subject because you are living your life while attending school, which can affect the way you are learning. Problems and other situation that are happening in your life can make you lose focus, which affects the way you learn. Letting school and learning connect will break the barrier and create a better environment for students to function.

Macbeth by William Shakespeare Essay

In the play Macbeth by William Shakespeare, ambition, strength, and insanity play major roles in how the characters Macbeth and Lady Macbeth behave and react. In this twisted story about man slaughter and the thirst for power both Macbeth and Lady Macbeth represent all 3 of these behaviors at some point. However, their behaviors progress in very different ways. Throughout the play, Macbeth and Lady Macbeth gradually evolve into each other bringing out opposite personality traits from their previous opinions. It is well known that simply wanting something is not enough to actually get it. One must have the desire, the ambition and must work towards obtaining a certain goal. In the beginning of the play Macbeth has the desire to become king, but lacks the motivation and ambition to work for it. He doesn’t have the violent drive that Lady Macbeth possesses and is frankly just a moral man with moral values. He acquires the ability to see right from wrong and shows that he has a very strong conscience when he says, â€Å"I am Thane of Cawdor. / If good, why do I yield to that suggestion/[thought of killing Duncan] whose horrid image doth unfix my hair/ and make my seated heart knock at my ribs/ against the use of nature? â€Å"(1. 3. 146-150). Here Macbeth shows that the thought of killing Duncan makes him uneasy, nervous and frightened. Already his senses are warning him that what he is thinking is wrong, but unfortunately enough for Macbeth he is mentally weak and easily convinced. Lady Macbeth on the other hand has all the strength, ambition, motivation and desire to become royalty. She knows her husband well and knows that he will not take action against Duncan, so she decides to take matters into her own hands. Lady Macbeth calls upon the forces of evil to â€Å"unsex [her] here, / and fill [her] from the crown to the toe top- full/ of direst cruelty. Make thick [her] blood, / stop the passage to remorse† (1. 5. 48-51). In this speech there is no perplexity that Lady Macbeth is clearly willing to do whatever necessary to take hold of the throne. Her strength of purpose is contrasted with her husband’s tendency to waver and it will be her ambition and strength that questions his manhood, which will drive him forward to a life of misery and violence. Macbeth is a mentally weak character that undergoes a drastic mental change after committing cold blooded murder. He is progressively becoming more evil as his inhuman deeds allow his evil nature to take control of his thoughts and actions. Macbeth becomes paranoid about losing power and obsessed with proving his manhood. He associates manhood with fighting and bloodshed when he says, â€Å"What man dare, I dare. / Approach thou like the rugged Russian bear,/ The armed rhinoceros, or th’ Nyrean tiger,/Take any shape but that, and my firm nerves/ Shall never tremble. † (3. 4. 121-125) Just as Lady Macbeth was, Macbeth becomes a manipulative mastermind who is so power thirsty and driven by violence that he would kill anyone, even his best friend, to get what he wants. As Macbeth’s mind relocates to a state of paranoia and violence, Lady Macbeth’s conscience slowly starts to eat her away forcing her to resort to a life of misery, insanity, and eventually death. Her guilt is so strong that she is haunted in her sleep by the image of blood. Lady Macbeth could not rest peacefully without trying to wash all the blood off of her hands, â€Å"Out, damned spot; out, I say†(5. 1. 30) she would mutter as she wandered around the castle carrying a candlestick for light and rubbing her hands together trying to rub off all of the guilt. Shakespeare makes a valid point in this play that the future of your life does not depend on someone else, but is in entirely your hands. Macbeth and Lady Macbeth could have avoided their own misery and downfall if only they did things differently. Don’t get too caught up in yourself but be patient and be grateful for what you have because a lot of people would love to be in your position than their own. Macbeth and Lady Macbeth gradually become different people, one for the better and one for the worse.

Stock Market

Stock market is the place were all stocks and other securities buy and sell. Pakistan have three main stocks markets (KSE, LSE, ISE).Among these stock exchanges Karachi stock exchange founded on 18 September 1947.it was the largest stock exchange in Pakistan and oldest in the south Asia. its growing day by day. Many ups and downs are occurring in KSE due to political instability, securities threats and macro-economic issues but due to negative issues. its show a positive progress. Two types of KSE,100 and KSE 30 index. KSE 100 index rapidly growing in Pakistan indexes. 2013 is the best year in history of stock market in Pakistan on December 31 (25,261) points are occur which are great achievement. Top five companies in KSE 100 index are be capitalize and weight age.No Company Names Weightage % Market capitalism (PKR) in Million1 OGDCL 14.14 550,948,930,0002 MCB 7.17 279,583,150,0003 BOP 5.43 211,726,900,0004 Pakistan petroleum 5.06 197,201,080,0005 Standard chartered Bank 4.41 171,704,800,000 Literature Review: According to researcher's stock market in country play a vital role in economy growth. Many factors that have an impact on stock market. These factors may decrease the performance or may increase the performance. Government of every country should encourage these factors may increase the performance and should discourage these factors that have diverse impact on stock market. A study many articles and every paper about these factors but found that interest rate has a negative impact on stock market. Interest rate also decrease the efficiency of stock market.Davidson (1996) focus the relationship Between both variables and use regression analysis to define the relationship. He found that important impact of interest rate on stock market. his results are focus on long term interest rate that are play fundamental role in price dividend ratios. Knut (1996) he found that those countries with less interest rate has strong market as compere to who have high interest rate. He also says that develop countries having low rate that's way its market is extra ordinary.Kellen (2000) worked develop markets (south Africa, Zimbabwe) he says that in this market high interest rate think to huge loss market and its prices. After study the markets he found that relationship is negative in both variables. Hosing (2004) find out variables have different impact on each other. variables were interest rate, exchange rate and stock market. but at the end he found that negative relationship between interest rate and stock market.Zoran (2005) worked with macro factors i.e. World War II and he also found opposite relation between both variables. He also focused on cycle's research. For example: ten to fifteen years etc.Salahuddin (2009) study two factors that can impact on country growth and reduction. These factors are interest rate and stock exchange. Salahuddin investigate about these variables and he found that both variables have negative impact on each other.Zahid (2010) also study macro variables and stock market index and found that interest rate and inflation has negative impact on stock market.

How To Write For Social Media To Create The Best Posts - CoSchedule

How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesn’t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Lets  learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If you’re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.  You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop  on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:  why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspot  is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Message  Optimizer! It's the latest FREE tool from your friends at .  Ã°Å¸Ëœâ€° The Social Message  Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Message  Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Message  Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.  Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data from  6,399,322 social messages to refine yours to be among the top 10%. Use the Social Message  Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If you’re not sure what the difference is (and were afraid to ask) though, then never fear. There’s no shame here. Let’s walk through each one: Hear the difference? The first example puts the subject (â€Å"I†) in the driver’s seat. It’s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say â€Å"you† more than you say â€Å"us.† Here’s a good example from Threadless’ Twitter bio: Write Stuff People Want To Share This requires understanding why people  share content. Let's  break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content that’s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Here’s an example from Bobcat Company: To  express and define themselves. When sharing posts, people often think, â€Å"How does sharing  this reinforce my identity?† Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as â€Å"tough† or â€Å"hard-working.† Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows they’re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?  You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.  You probably don't need to be told that, either. If it’s appropriate, take a stance on something or show your support for a cause. You don’t have to get too controversial (although sometimes a little bit of controversy is okay). Here’s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clear  Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. It’s written to stoke curiosity and intrigue. What will  happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, it’s immediately clear that the post copy directed me to a relevant link. The destination page’s headline is well aligned with the tweet, too. That’s a good thing, because if this ended up being click bait, I would have thrown my keyword. Don’t make people want to throw their keyboards. Make sure your social messaging matches your  destination page.Make Sure Your Copy Matches Your Visual Content, Too If you’re writing image copy, consider connecting it with your post copy too. Here’s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Here’s another example from the NFL that creatively incorporates a player’s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isn’t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by reading  this example post: â€Å"Here is our latest blog post about a very awesome topic you’ll enjoy.† This isn’t that bad, right? Well, there are a lot of wasted words we could do without. Let’s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. â€Å"Here’s our latest blog post about blogging.† Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesn’t mean you can’t promote yourself. It just means it’s best to find a way to sell people on the idea of taking an action without directly sounding like you’re making a sales pitch. Here’s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know there’s a sale going on without forcefully saying, â€Å"Buy Now† or â€Å"Shop Here.† It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If you’re linking to another article or blog post, you don’t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?  You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short There’s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebook’s algorithm can detect overly promotional language. This means wording like, â€Å"Buy Now!† or â€Å"Sign up here!† Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, that’s something you can’t afford. Write Shareable Article Headlines If you’re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, it’s better to write copy that adds to the story your article is telling.  Here’s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting people’s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy It’s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isn’t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you can’t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that â€Å"the best area for clicks is about 25% of the way through the Tweet.† As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that you’re talking about them. In turn, they’ll be more likely to share your posts. It’s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, â€Å"emoji† is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet It’s possible to tell a complete story in a tweet. Here’s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Don’t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it won’t be understood by your audience. Be Concise Get to the point. Don’t ramble. Busy professionals don’t have time to waste. Stay Professional LinkedIn is a professional network. Don’t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks people’s attention while connecting with your post text. Don’t Forget Hashtags Instagram likes hashtags. Don’t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if you’re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means you’ll need to develop a consistent voice. One that’s both true to your brand or personality, while fitting for each social network you’re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.  Voice is a mission statement. Tone is the application of that mission. How To Develop  Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: â€Å"We are ________ , but we’re not __________ .† An example answer here could be, â€Å"We are funny, but we’re not offensive.† Or, â€Å"We are professional, but we’re not stuffy.† The idea is to narrow down who you are, and who you’re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people don’t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook people’s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isn’t inherently â€Å"fun.† So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? It’s important to figure this out if you don’t already know. Survey your audience if you have to. You need to know who you’re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who you’re writing for. TIP: Know who you’re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitor’s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If you’re a legal firm, for example, you probably don’t want to sound lighthearted. If you run a pet adoption center, however, you’d likely want to sound fun and inviting to get people in the door. What do you do if it isn’t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who You’re Not) One way to help understand your brand voice is to ask â€Å"We are ______ , but we are not ______ â€Å" questions. This can help you know who you are, and just as importantly, who you’re not. As an exercise, fill in those blanks a few different ways. Here are some examples: â€Å"We're fun, but we’re not goofy.† â€Å"We're informative, but we’re not boring.† â€Å"We're authoritative, but we’re not arrogant.† Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a â€Å"tag line.† According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create  a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your company’s existing tag line in mind when writing on social media. Ask yourself, â€Å"How does this messaging support or reflect what we’re about?† Come up with a new tagline. It doesn’t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Let’s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but we’ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Let’s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality. How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesn’t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Lets  learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If you’re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.  You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop  on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:  why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspot  is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Message  Optimizer! It's the latest FREE tool from your friends at .  Ã°Å¸Ëœâ€° The Social Message  Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Message  Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Message  Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.  Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data from  6,399,322 social messages to refine yours to be among the top 10%. Use the Social Message  Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If you’re not sure what the difference is (and were afraid to ask) though, then never fear. There’s no shame here. Let’s walk through each one: Hear the difference? The first example puts the subject (â€Å"I†) in the driver’s seat. It’s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say â€Å"you† more than you say â€Å"us.† Here’s a good example from Threadless’ Twitter bio: Write Stuff People Want To Share This requires understanding why people  share content. Let's  break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content that’s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Here’s an example from Bobcat Company: To  express and define themselves. When sharing posts, people often think, â€Å"How does sharing  this reinforce my identity?† Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as â€Å"tough† or â€Å"hard-working.† Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows they’re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?  You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.  You probably don't need to be told that, either. If it’s appropriate, take a stance on something or show your support for a cause. You don’t have to get too controversial (although sometimes a little bit of controversy is okay). Here’s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clear  Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. It’s written to stoke curiosity and intrigue. What will  happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, it’s immediately clear that the post copy directed me to a relevant link. The destination page’s headline is well aligned with the tweet, too. That’s a good thing, because if this ended up being click bait, I would have thrown my keyword. Don’t make people want to throw their keyboards. Make sure your social messaging matches your  destination page.Make Sure Your Copy Matches Your Visual Content, Too If you’re writing image copy, consider connecting it with your post copy too. Here’s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Here’s another example from the NFL that creatively incorporates a player’s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isn’t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by reading  this example post: â€Å"Here is our latest blog post about a very awesome topic you’ll enjoy.† This isn’t that bad, right? Well, there are a lot of wasted words we could do without. Let’s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. â€Å"Here’s our latest blog post about blogging.† Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesn’t mean you can’t promote yourself. It just means it’s best to find a way to sell people on the idea of taking an action without directly sounding like you’re making a sales pitch. Here’s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know there’s a sale going on without forcefully saying, â€Å"Buy Now† or â€Å"Shop Here.† It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If you’re linking to another article or blog post, you don’t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?  You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short There’s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebook’s algorithm can detect overly promotional language. This means wording like, â€Å"Buy Now!† or â€Å"Sign up here!† Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, that’s something you can’t afford. Write Shareable Article Headlines If you’re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, it’s better to write copy that adds to the story your article is telling.  Here’s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting people’s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy It’s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isn’t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you can’t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that â€Å"the best area for clicks is about 25% of the way through the Tweet.† As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that you’re talking about them. In turn, they’ll be more likely to share your posts. It’s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, â€Å"emoji† is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet It’s possible to tell a complete story in a tweet. Here’s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Don’t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it won’t be understood by your audience. Be Concise Get to the point. Don’t ramble. Busy professionals don’t have time to waste. Stay Professional LinkedIn is a professional network. Don’t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks people’s attention while connecting with your post text. Don’t Forget Hashtags Instagram likes hashtags. Don’t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if you’re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means you’ll need to develop a consistent voice. One that’s both true to your brand or personality, while fitting for each social network you’re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.  Voice is a mission statement. Tone is the application of that mission. How To Develop  Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: â€Å"We are ________ , but we’re not __________ .† An example answer here could be, â€Å"We are funny, but we’re not offensive.† Or, â€Å"We are professional, but we’re not stuffy.† The idea is to narrow down who you are, and who you’re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people don’t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook people’s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isn’t inherently â€Å"fun.† So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? It’s important to figure this out if you don’t already know. Survey your audience if you have to. You need to know who you’re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who you’re writing for. TIP: Know who you’re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitor’s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If you’re a legal firm, for example, you probably don’t want to sound lighthearted. If you run a pet adoption center, however, you’d likely want to sound fun and inviting to get people in the door. What do you do if it isn’t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who You’re Not) One way to help understand your brand voice is to ask â€Å"We are ______ , but we are not ______ â€Å" questions. This can help you know who you are, and just as importantly, who you’re not. As an exercise, fill in those blanks a few different ways. Here are some examples: â€Å"We're fun, but we’re not goofy.† â€Å"We're informative, but we’re not boring.† â€Å"We're authoritative, but we’re not arrogant.† Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a â€Å"tag line.† According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create  a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your company’s existing tag line in mind when writing on social media. Ask yourself, â€Å"How does this messaging support or reflect what we’re about?† Come up with a new tagline. It doesn’t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Let’s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but we’ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Let’s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality.

DETERMINATION OF THE GLYCAEMIC INDEX OF NOVEL FOODS Essay

DETERMINATION OF THE GLYCAEMIC INDEX OF NOVEL FOODS - Essay Example In the long term, this speeds up the development of the disease (Giugliano, Ceriello and Esposito 2008, n.p.). The condition of postprandial glycemia also results in the cells developing a resistance to the insulin. The strong evidence that links vascular complications to postprandial glycemic levels on the upper side also necessitates the control. GI ratings rank foods as being high, medium, low or very low GI foods (Foster-Powell, Holt and Brand-Miller 2002, p. 10). This system involves providing an estimate of the sugar that will be available for absorption once the food is consumed. Assigning a GI to a food will enable control of postprandial glycemia that aides to avoid complications associated with different glycemic levels. Low GI diets result in low postprandial glycemia. Increased postprandial glycemic levels are associated with increased insulin resistance and reduced release (Shobana et al. 2012, p. 179). The high GI diet will also result in lower HDL cholesterol and increased LDL cholesterol. As such, it is necessary for diabetics to have low GI diet that facilitate lower postprandial glycemia that will improve insulin production and reduce its resistance. The result will manifest in the loss of weight as well as its maintenance that will improve insulin sensitivity, all of which are necessary for the care of diabetes (Marsh et al. 2011, p. 126). The diet will also result in the development of good lipid profiles that will prevent cardiovascular diseases associated with diabetics. Novel foods have sugar and fatty acid contents that differ from traditionally grown foods. For example, in the western diet, in the last century, there has been the introduction of novel foods that contain a higher sugar to fiber ratio, which has meant that they have a higher GI than their traditional counterparts (Cordain et al. 2005, n.p.). This means consumption of the former with the thought that they are similar to the latter may be potentially

Products Liability Research Paper Example | Topics and Well Written Essays - 1750 words

Products Liability - Research Paper Example Company description The Ford Motor Company is one of the leading manufacturers of vehicles and has a strong position in the global automotive market. The company widely engages in the development, manufacturing, distribution and service of vehicles, parts and their accessories. Ford corporate philosophy of stable improvement powerfully contributes to its immense achievement. The company endeavors to enhance its car products to appeal to its customers both buyers and potential buyers. At present, it concentrates on an advanced generation of consumers and creating stronger ties with this youthful market. As a result of its novel strategy, Ford has created a new line of vehicles, targeting the generation of â€Å"cool† and Ford main competitors include Toyota motor Company and GM motors (Steering Committee on Product Liability and Innovation, National Academy of Engineering, 2004). The product safety issue that led to the lawsuit Ford Motor Company was recently involved in an acc ident involving a 15 passenger Ford F-350 Econoline Van. Information shows that the van skidded off northbound interstate 5 in Kern County after the tread separated on its rear right tire. It becomes evident that evidence from the trial testified that the Ford officials had earlier on been contacted by the Goodyear Tire and Rubber Company and knew that the product was defective, but the company officials never made any effort to conduct its dealers or its customers. Further evidence also shows that one of the men killed in the rollover was not wearing a seat belt during the accident. The panel also found that it would not have mattered in a crash in which the van rolled over four times while travelling at 70 miles per hour. Ford was then assessed with 59 percent comparative fault. It was also assessed $50,000,000 in punitive damages as a result of the accident (Steering Committee on Product Liability and Innovation, National Academy of Engineering, 2004). The legal theories used by the plaintiff to recover in this lawsuit, how the lawsuit was resolved, and why you agree with the decision in the case The legal theory applied in the above case is product liability and negligence. The theory states that any injuries, death or any loss which may be as a result of a person or entity's negligence to fulfill any legal duty owed to another may be responsible for the act. These injuries are based on the legal theory of product liability and negligence and for one to establish a legal claim for negligence, it is required that the plaintiff must show that the defendant had a legal duty, the defendant breached that duty and this breach was the proximate cause of the plaintiff injuries and the plaintiff was injured or even damaged in one way or the other. While laws may differ from state to state, deaths or injuries may be imposed for negligence (Birsch & Fielder, 2004). For instance, Kristi D. Roofer one of the plaintiffs sued the company over the manufacturers who sold t he van which was involved in that accident as Ford failed to establish that no genuine issue of material fact exists. The lawsuit argues that the vehicle was defective and unreasonably dangerous and ultimately caused the death of the passengers. The defendant is accused of negligence for failing to design and manufacture a crashworthy vehicle and with proper seat belts to reduce accident deaths