Tuesday, December 31, 2019

Teen Pregnancy Issues And How It Affects Our Teens And...

An assessment of Teen Pregnancy Issues Tasha Arlen HUMS 390 Tracey Rollins May 1, 2015 Abstract Through this paper I will explain teen pregnancy issues and how it affects our teens and their children. I will discuss the physical/ emotional, medical and financial strain placed on teenage parents. Teen pregnancy can affect everyone in different ways. I will also so explain some programs to help with teen pregnancy. An assessment of Teen Pregnancy Issues For many years teen pregnancy has been a national social problem. Views have changed over the years as society has started to adapt to the thought of teen pregnancy. â€Å"Growing evidence suggests that pre-existing academic and economic hardships play a role in the continuing struggles of teen mothers. While 85% of young women who delay having their first child until at least twenty or twenty – one obtain a high school diploma or GED, only 63% of mothers who give birth by age seventeen do so† (Crosson- Tower p255) Teen pregnancy is very risky to the baby. Pregnant teen can struggle with many medical issues during their pregnancy. Premature births are common is young parents. A full term pregnancy is forty weeks, any birth before thirty seven weeks is considered a premature birth. The earlier the child is born the more medical problems the baby can have, such as developmental issues. Along with premature birth usually comes low birth weight. Teen parents can have poor eating habits, they couldShow MoreRelatedTeen Pregnancy Essay1667 Words   |  7 PagesTeenage pregnancy has long been acknowledged as an important health, social and economic problem in the United States, one that creates hardships for women and families and threatens the health and well-being of women and their infants. Unintended pregnancies span across age, race and religion, with a specific negative impact among the teenage population. According to the Center for Disease Control (CDC, 2016) In 2015, a total of 229,715 babies were born to women aged 15–19 years, for a birth rateRead MoreTeenage Pregnancy Sections I And II1738 Words   |  7 PagesTopic: Teenage Pregnancy Sections I and II Primary Audience: My primary audience is the citizens of the U.S.; this includes tax payers, parents, state officials, education officials and teen moms. In the U.S. we have several teens that are experiencing unprotected sex, without any knowledge of pregnancy prevention or sex education. When teen girls become pregnant, this also affects the parents. This is a huge responsibility and burden for all involved parties. Health benefits are needed forRead MoreThe Sociological Viewpoint Toward Social Problems Essay1077 Words   |  5 Pagesinteraction with society can oftentimes be influenced by forces outside of the single individual’s control or area of power. The author of one of our texts, Anna Leon-Guerrero, who is a Professor of Sociology at Pacific Lutheran University, writes that â€Å"Unlike any other discipline, sociology provides us with a form of self-consciousness, an awareness that our personal experiences are often caused by structural or social forces (Leon -Guerrero, 2010). Certain problems are considered significant, or moreRead MoreSexual Education Should Be Taught At Public Schools1219 Words   |  5 Pagesoccur in our society today. Some of the debates are viewed as being unnecessary. While others are looked at as more serious topics, one of the newest debates is whether or not sexual education should be taught to our youth of today in public schools. Sexual education should be taught to our youth in public schools. Many children aren’t being educated at home to, there is a lack of parent education, adolescents are becoming more sexually active at a younger age, and the number of teen pregnancy is atRead MoreTeen Pregnancy Essay example1750 Words   |  7 Pagesat a young age. Focusing on how teenage girls become pregnant, ways to prevent early pregnancies, the effect that a teen pregnancy have on the people around them, and the downfalls of becoming pregnant, are the ways of teaching to our youth. Teens in this nation today are starting to have sex at younger ages. Studies from the Journal of School Health have shown that kids as young as 12 years of age are starting to engage in sexual activity. We have shows such as â€Å"Teen Mom† and â€Å"16 and pregnant,†Read MoreThe Causes Of Adolescent Pregnancy Essay1352 Words   |  6 Pagessome of the causes of adolescent pregnancy and some of the programs put into place to help decrease the number of pregnant teenagers and teens with STD’s. â€Å"Teenager is defined as between 13 and 19 years old.† (Merriam Webster, 2016) â€Å"Pregnancy is defined as the condition of a woman or female animal that is going to have a baby or babies.† (Merriam Webster, 2016) Teen pregnancy in the United States is still an epidemic. The number of babies delivered by teen pregnancies in 2014 was 249,078. That isRead MoreTeen Pregnancy Is A Serious Issue982 Words   |  4 PagesThe social issue I will be addressing throughout my paper is teen pregnancy. The term teen pregnancy is referring to teens between the ages of 13-19 who become pregnant (Akella Jordan, 2015). Despite the fact that teen pregnancy rates have dropped within the past twenty years, United States continues to have the highest rates of teen pregnancy in comparison to all other developed nations ( Akella Jordan, 2015). Teen pregnancy is a serious issue for a multiplicity of reasons. A teenager who hasRead MoreEssay On Teen Pregnancy1590 Words   |  7 PagesTeen Pregnancy Task 1 Teenage pregnancy has been around for thousands of years, and in the past was in fact an ideal among societies of past times, such as the Ancient Greeks, the Medieval Era, and even as late as the 20th century. Teenage women were thought to be at the prime age for baring children, and often as soon as they were married, fell pregnant. However, in this era, women have more opportunities to go further and reach higher in life, they have the chance to be successful, and to rivalRead MoreEssay About Teen Pregnancy1347 Words   |  6 Pages21 November 2017 Teen Pregnancy There is a big problem that is going on in the United States and it is teen pregnancy. The United States have the highest teen birth rates than any other western industrialized nations. Teen pregnancy does not only affect the teen and the baby, it affects everyone around them including their family and the society around them. There are solutions to teen pregnancy that does not only include the teen and their family, it includes the community. Teens need to know theRead More Views on Teens Pregnancies Through the Years Essay844 Words   |  4 PagesThe Views on Teens Pregnancies Through the Years There are many different attributes to teenage pregnancy. The majority of teenagers do not realize the consequences of their actions. Taking that into consideration the influences of the teens are highly important during the pre teen stage all the way to adult hood. During the time of this impressionable stage many of the teens are having sex not because of love, but because it is a trend. The media is glamorizing teen pregnancy and leading to a cultural

Monday, December 23, 2019

Women s Rights The Right And A Voice Of Vote Essay

I am an eighteen-year-old women in Canada, being an eighteen-year-old in Canada means I have the right to vote in elections officially. On my eightieth birthday one of the most common things that was said to me was the fact that I am now old enough to vote. Hearing that I have the independence, the right and a voice to vote for who I believe should be running our towns, provinces and, country is such an amazing honour. What many young women do not take into account is that this was not always the law. Before the year 1914 woman did not have the right to vote at all (â€Å"Women Get the Vote,† 2001). Woman had no input in who they thought should be guiding their country, and society around them that effects them and their families. Deciding on who was elected into the government was solely all up to their fathers, husbands, brothers and, sons demonstrating large amounts of sexism. This was a huge issue that separated male and female rights which created inequality and major seg regation within our beloved country. Nellie McClung was one of the select woman who began the struggle to achieve the woman’s right to voice their opinions and stand up for what they believed needed to change and happen around them (â€Å"Heritage Minute,† 2010). Nellie and other women did everything in their power from peaceful protests, hard labour and mock trials to receive these rights. This is something our history hold very close, this is important because it encouraged the woman to take a stand and reachShow MoreRelatedWomen s Rights Of Women1320 Words   |  6 Pagesthe role of women and men in the house, and in society. In school we have learned about the role that men played in the history of almost everything, from Ancient Rome to the Spanish Civil War. Yet, very few of these lessons have focused on, or even spoke about, the role of women during these times. That is because women generally, international speaking have not always been granted the same rig hts as men. Over time, some rights have been granted to women, such as the right to vote or even toRead MoreWomen s Suffrage Movement : Lucretia Mott1399 Words   |  6 PagesCostello Pd. â…ž 3/17/16 Women s Suffrage Movement: Lucretia Mott The Women s Suffrage Movement impacted the United States by giving women the right to have a voice and to finally be able to vote. Achieving the right to vote was the culminating event of the Women s Suffrage Movement. The Women s Suffrage Movement was also known as Women s Suffrage. The movement was the struggle for women to be able to vote and run for president. It was also closely linked to the women s right movement. In the midRead MoreFeminism And The Vote Of Women885 Words   |  4 PagesAnd The Vote The link between feminism and voting is strong, as it should be. For this reason, it is crucial for women to exercise their power to vote. This is important because today, even after women’s suffrage was achieved, the woman’s right to vote is still in question, and for these some, it is still not enough to justify this right. These advocates believe that even though women may legally have the right, they are not competent enough to engage in such activity. To say that the vote of womenRead MoreWomen s Suffrage By Susan B. Anthony891 Words   |  4 Pagesinequality. One of the most famous and most powerful movement is â€Å"Women’s Suffrage†. The movement of women that call for their right to vote. Susan B. Anthony, the woman who influences in progress of women’s suffrage. Belief of Anthony effect on American society. Belief that everyone in society should be equal and she believe that she can create this equality. Anthony devoted herself to fig ht for women and to be the leader of women’s suffrage. She can be the principle of women’s suffrage because problemRead MoreGrace Kirby. Trahan. English 8. 3/22/17. Elizabeth Cady904 Words   |  4 Pages8 3/22/17 Elizabeth Cady Stanton and the Fight for Women’s Rights In the early 1800 s women were expected to stay in the home and care for the children. They were not allowed to vote or own property. The women were also expected to care for their husband’s needs. When a woman entered into marriage she lost her rights to speak for herself and she could not work for wages outside the home. A shift in the societal environment for women started with an idea of equality which led to the beginning ofRead MoreFreedom And Freedom Of Freedom872 Words   |  4 PagesWhat is freedom? Many people have a different view of freedom. Some people can see freedom politically, financially, or freedom of expression. The meaning and views about freedom had changed throughout history. Due to European s social crisis, which causes many poor colonists to leave England for North America. Many early European settlers came to North America because they wanted more religious freedom, to set up their own colony, and have a better government. ...as in a well governed and ChristianRead MoreThe Women s Suffrage Movement963 Words   |  4 Pageswith the first Women s Rights Convention in Seneca Falls, New York. On August 26, 1920, the 19th Amendment, which provided full voting rights for women nationally, was ratified in the United States Constitution when Tennessee became the 36th state to approve it (Burkhalter). Freya Johnson Ross and Ceri Goddard stated a quite valid argument in a secondary source Unequal Nation saying, â€Å"Since the ratification of the 19th Amendment, major social changes have transformed the lives of women and men inRead MoreVoting Is Not A Requirement For The American Citizen797 Words   |  4 Pagescitizen, all citizens should practice this de mocratic tradition because voting allows the people to have a say in who or what represents them, that every vote counts, and to put it simply, voting is not mandatory but it is a right that many few people in the world have. In light of the recent presidential nominations, some Americans do not want to vote simply because they are not a fan of the candidates - Hillary Clinton and Donald Trump. Most people are not impressed with either candidate - as ClintonRead MoreWomen s Rights And The Reform Movement905 Words   |  4 PagesGreat Britain, with colonists from the newly formed United States demanding their individual and colony’s rights. They advocated for representation, their individual rights, and the issue of sovereignty. With the ratification of the Bill of Rights in 1791, individual rights overall were thought to be â€Å"protected† in the newly liberated Unites States. Yet the continued limiting of women’s rights, treatment of the mentally handicapped and emancipated slaves, the individual liberties colonists believedRead MorePresident Obama Signs Lily Ledbetter Fair Pay Restoration Act1368 Words   |  6 PagesWomen have been treated unfairly and unequally in history fu rthermore. There were many occasions when people joined together to make legislative changes. In 1848, a convention held in New York brought a call to action, making 12 resolutions that people wanted to see happen to provide women with the same amount of respect men had and the same rights. Later on in the nineteenth century Colorado is the first state to give women the right to vote, which led to other states following in Colorado’s foot

Sunday, December 15, 2019

The Climate Change Impacts South East Asia’s Food Security Free Essays

Global warming affects many areas of the planet. Not only are plants and animals affected by the rising temperatures, but so are the intensity of storms. Global warming is believed to be responsible for numerous storms across the world intensifying. We will write a custom essay sample on The Climate Change Impacts South East Asia’s Food Security or any similar topic only for you Order Now Global warming is believed to be causing more severe hurricanes, floods, and now monsoon season. As the temperatures across the globe continue to rise the intensity of the monsoon storms is continuing to build. If the temperatures continue to rise, the storms can become even more severe because they thrive off of hot temperatures. As the temperatures from global warming continue to cause the pressure that results in monsoon storms continues to rise, the more intense the rains and winds will become. As the rains and the winds intensify a number of serious complications can occur. Almost half of the world’s population lives in areas affected by the monsoons of Asia and most of these people are subsistence farmers, so the coming and goings of the monsoon are vital to their livelihood to grow food to feed themselves. When its bounty is too great, floods can displace millions and cause hundreds of deaths. When it brings too little rain between June and October, shortages of food and drinking water can develop. Too much or two little rain from the monsoon can mean disaster in the form of famine or flood. It is fair to say that the livelihoods, water security, food security, and energy security of Southeast Asia are all tied to the volume and timely arrival of monsoon season. Agriculture is the main source of livelihood in nearly every country in the region; traditionally, Southeast Asian countries (and most Asian countries in general) depend on crops for food. Rice is arguably the most important food source in the region and is a major staple food. When you hear someone say â€Å"it is the rice bowl of the country† or something similar, they mean that ‘it’ is the source of income and prosperity, and ‘it’ is how they feed their families. That’s how important rice is. Rice, grown in paddy fields, requires a lot of water to grow. This is why monsoons are so important to people in Southeast Asia – it’s to ensure a good crop of rice. The theory is that when there is a good monsoon, there is plenty of water to grow crops and sustain larger populations. This leads to economic prosperity. When there is less water, there is less food and the large population cannot be sustained. Southeast Asia weather is somewhat predictable with two distinct seasons: wet and dry, and is highly susceptible to weather changes and is highly vulnerable to the changing climate. In fact all the countries in Southeast Asia are surrounded by the sea and are at risk due to the rising sea levels. In addition, global warming is also known to trigger climatic changes like tsunamis, cyclones and floods which specifically target the coastal areas. In the past decade, exceptionally severe climatic disasters wreaked havoc on the Southeast Asian countries, causing massive financial and life losses. In addition, the food supply of these countries was also hampered by the floods and droughts ravaging the entire region. Precipitation has a dramatic effect on agriculture; all plants need at least some water to survive. While a regular rain pattern is usually vital to healthy plants, too much or too little rainfall can be harmful, and possibly even devastating to crops. Drought can kill crops and increase erosion, while overly wet weather can cause harmful fungus growth. Plants need varying amounts of rainfall to survive. Southeast Asia depends on the summer monsoon rains; agriculture, for example, relies on the yearly rain. .A monsoon is a storm system that begins off of many coastal regions, typically hot, tropical or desert areas. The storms created by the monsoon season thrive off of hot temperatures. The hot temperatures rise off of the ground as it is heated throughout the day and begin to expand once the heat rises into the air. These hot areas of air then mix with areas of low pressure air. As the heat continues to rise into the air throughout the day, the pressure continues to build with the low pressure. Eventually, this pressure results in a sudden rainfall. (Krishnamurti, 2007. ) Monsoons are notorious for bringing large amounts of rain in short amounts of time. This commonly causes flash flooding or mud slides. If the rains intensify from the monsoon storms, the chances of flash flooding increase. A larger amount of rain will be brought by the storms the higher the temperature’s rise. This can cause a devastating consequence for areas of the world that have experienced a severe drought prior to the monsoon storms. Droughts will also become more common as the temperatures continue to rise. This increases the chances of flash flooding once the rains return. If severe flash floods occur, this brings about more complications. Mud slides and landslides are also likely to occur once severe flooding has occurred. This can cause crops to be damaged, houses to be destroyed, and can even cause fatalities. Other serious complications can also occur. The monsoon seasons can begin to affect areas of the world that do not typically experience the monsoon storms. This can throw off entire ecosystems, destroy crops, and cause damages to natures habitats. Not only can this cause other areas of the world to be affected by the intense winds and rains but it can have a reverse effect on other areas of the world. Places that normally see the monsoon storms may all the sudden suffer from drought as the storms move to other areas. The droughts can cause severe sand and dust storms to begin. The tropical regions of the world can also be affected by these changes. The coastal regions can begin to experience severe hurricanes and tropical storms. This can cause severe flooding, damage, and wide spread devastation. Southeast Asia has been naturally blessed with a rich soil and sufficient rainfall so that there is an enormous agricultural potential in these countries. However, in the recent times, global warming has resulted in a series of catastrophic climatic disasters like floods, cyclones, tsunamis and droughts, which have ravaged the region’s agricultural capacity, slain millions of edible animal food reserves and destroyed the aquatic habitats so that the food supply of people has been cut short severely. The process of global warming affects the overall climate in such a manner that all weathers tend to get extreme. There is extreme rainfall, extreme summers and short spells of extreme colds. This has resulted in the setting of floods at one time, and droughts at others in different parts of the globe. The Southeast Asian region has also suffered the consequences of these weather extremes in the forms of droughts, badly hampering the food supply of people in this region. Thus it can be concluded that the Southeast Asian region faces a serious predicament because of the process of global warming. The increasing global warming has brought some of the most disastrous events of the world’s history in Southeast Asia. How to cite The Climate Change Impacts South East Asia’s Food Security, Essays

Saturday, December 7, 2019

Autism Foundations of Research Inquiry in Health

Question: Can autistic children improve their daily life from dance lessons? Answer: Children with autism have difficulty in communication and socially interacting with others. They fail to form the social responses and do not have the relation building ability. Some of the behaviors exhibited by them include response failure, no eye contact and ignoring. Therefore, they fail to develop the social skills and cannot perform group activities. They also cannot express their feelings and expressions and cannot understand the same of others. Research studies have shown that increasing the interaction of the children suffering from autism spectrum disorders can improve their communication and social interaction skills. Utilization of dance pads in association with the strategy of response stimulation helps the children with autism in performing the activity of walking. The dance pad had been so modified into the detector of foot tapping which can be used to detect the responses of the participant. Therefore, the present study aims at the improvement of the daily life of the children suffering from autism with the help of dance and other related activities. Method The methodology of the present study was based on three related research articles, which aimed at improving the daily life of the children with autism and the methods that can be implemented to achieve this objective. The methods were based on practical applications, which were interpretations of the theoretical aspect of the issues that the children with autism face in their daily lives. Shih et al. (2014) performed a study on the children with autism spectrum disorders to help them in the walking activity by the utilization of the dance pads, which were combined with an environmental stimulation. The study comprised of four students who were divided into two groups. Out of the two participants in each group, one was suffering from autism and the other had an intellectual disability. All the participants were students of the senior high school. The equipment used for the study included two dance pads which were connected to the computer having the software for detecting the responses of the participants. The dance pads were used as walking panels where the participants were expected to walk collaboratively. Up to three sessions were conducted every day during the study period with an individual session of 3 minutes. The activity was conducted in the school of the participants where they are quite familiar and they can be comfortable with the study. The baseline phase included two phases and the participants performed three sessions during this period. The intervention phase had two phases with eleven sessions. Activation of the preferred simulation was done for investigating the intervention effects. Bhatara et al. (2009) conducted a research work to study how music can have its impact on the adolescents suffering from autism. Two groups were formed for the study which included thirty-three children initially, who were later joined with forty-six others from different sources and of different age. The participants qualified the WASI (Wechsler Abbreviated Scale of Intelligence). Then they were screened based on their demands of the auditory temporal. Stimuli were measured by the paradigm of animations. Matching the music with the animation and then doing the reverse was the aim of the study. In addition, silent and music animations were employed for the study. The participants visualized all the animations, which were divided into two blocks. The first block included 8 animations which were silent and the second block included 10 animations which had music accompanied. The presentation order was random and counterbalanced. The dependent variables were description length, music mat ching, description appropriateness and intentionality presence. The diagnosis was the independent variable. Chaplin Norton (2015) conducted a study on the mind of the children and their performance desire. 159 children from middle-class families participated in the study. The study comprised of interviewing the children on an individual basis. The children were asked to perform a theory of mind and a preference task. The order of the theory of mind task was counterbalanced. The preference task involved four activities providing the students with random options like dancing and singing without music. The nonperformance tasks were circling of red shapes and coloring in a square on a given page. Out of these, two options had to be chosen and completed by the children, which was supervised by the experimenter. Finally, dancing and singing were selected as the performance behaviors. The theory of mind tasks involved three tasks, which were the cookie box test for the misleading container, the social test of the duck and the lion, and the false belief task of Sally and Anne. The participants we re expected to pass the test and control questions for scoring a point. Results The results of the experiment conducted by Shih et al. (2014) suggested that the collaborative walking rate for the first group was 14.67 during the first phase of the baseline. However, with the introduction of stimulation in the first phase of intervention, the mean rate was found to be 151.82 and an increase was noted. The second phase of baseline recorded a drop to 40.00, which was followed by an increase in the second phase of intervention in the mean rate, which was recorded as 170.46. For the second group, the first phase of baseline recorded a mean rate of 16.00 whereas the first phase of intervention recorded a marked increase to 157.36. The second phase of baseline recorded a drop to 23.33 in the mean rate and recorded an increase during the second phase of intervention to 178.36. The results, however, suggested that the participants of both the groups had reduced willingness to perform the walking in a collaborative manner, which significantly increased in the intervention phase. The variation in the two phases of intervention and baseline was quite significant. The results of the study conducted by Bhatara et al. (2009) were based on the various methods performed during the study. For music matching, ANOVA was performed on a two-way repeated basis on the ratings with animation as a factor of within subject and diagnosis as a factor of between subjects. The results for the diagnostic groups had no significant differences in the ratings whereas there were significant differences in the ratings for the animation groups. The length of the scores of description was determined by performing ANOVA on a three-way repeated basis. Animation was the factor of within-subject and diagnosis were the factors of between-subjects. The main effects of both these groups were also very significant. The appropriateness scores were measured by performing ANOVA on a three was repeated basis. Animation was the factor of within subject and diagnosis were the factors of between subjects. However, the main effects were significant for animation and not significant fo r diagnosis. The other results obtained were of intentionality, subgroups within the spectrum of autism and verbal IQ. For all these, the significance of the animation and diagnosis factors varied as per the performance of the groups. For the study conducted by Chaplin Norton (2015), age was found to be not a decisive factor for choosing to dance or sing. About 31.2% of the children, who were 3 years old and 18.8% who were 4 years old selected both dancing and singing as the activity of their choice. On the contrary, none of the children of the same age opted to do either of the activities. In addition, it was true for the elder participants to avoid the coloring and circling tasks as well. Bootstrapping procedures were employed to infer the self-esteem and theory of mind roles to find the relation between performance and age. The model of partial mediation was found to be superior to the non-mediation and the full mediation models. So four models of partial mediation were employed to obtain the results. The third model of partial mediation was found to be the best fit and suggested that theory of mind was related to age positively whereas self-esteem was related to theory of mind much negatively and significantl y. Discussion From the literature review and research articles, a number of facts regarding the children suffering from autism came to the forefront. Children suffering from autism have reduced abilities in communication and relationship establishment with others. Activities, which can help in increasing the communication and coordination, which can help the children with autism, increase the interaction socially. Several methods and ideas have been worked on and developed to help the children suffering from autism. Shih et al. (2014) designed their experiment to determine whether the children with autism can walk collaboratively with their partners on the dance pads. To increase the probability of collaboration, two dance pads were utilized. During the baseline phase, it was observed that the performance willingness was low among the participants. While the intervention phase indicated a marked rise in the willingness as their stimulation of preference was provided. Therefore, from the study, it was deduced that the dance pads with preferred stimulation could improve the collaborative walking ability among the children suffering from autism. Since the experiment had satisfactory results, there is a possibility further expanding the limits of the study. In addition, it can be predicted that performing the study in a different environment with increased participants may result in varied results. From the study conducted by Bhatara et al. (2009), it was analyzed that the children suffering from autism lack the ability to coordinate the visual and auditory information which includes the linguistic information processing. More response was obtained from the children suffering from autism in case of animations, which were accompanied with the music. They also successfully coordinated the audio and visual responses, which is a lacking ability among the children suffering from autism. The description of the music related animations was less when compared with the descriptions given by the participants for the silent animations. Therefore it was assessed that music can be a source of confliction in case of the perception of the participants of the visual animations. The descriptions of the participants regarding the theory of mind resulted in the intentionality decrease when music was added. Music, in this case, acted as a source of distraction and conflict. From the studies of Chaplin Norton (2015), it was deduced that the theory of mind can assist the children in elevating their self-esteem. As the children attain maturity, it has been seen that their performance desire decreases. It was also seen that the performance desire begins at the age of four and continues until the age of puberty, as they develop lower self-esteem. Theory of mind may also be related to the decrease in the enjoyable behaviors, which may include dancing and singing. These activities mainly include the performances that are done to improve the happiness and health of the children. So the children suffering from autism can be benefitted with the activity of dancing and also it is good for their health. Group dancing will also promote their ability to collaborate and interact with others, a lacking feature often found among the children suffering from autism. Conclusion Autism has been recognized as a developmental disorder and approximately 100,000 children are suffering from it. This disease greatly reduces the ability of the child to relate and communicate with others. Under these circumstances, dance can be an effective method to improve the daily life of the children suffering from autism. References Bhatara, A. K., Quintin, E. M., Heaton, P., Fombonne, E., Levitin, D. J. (2009). The effect of music on social attribution in adolescents with autism spectrum disorders.Child Neuropsychology,15(4), 375-396. Chaplin, L. N., Norton, M. I. (2015). Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform.Child development,86(2), 651-658. Shih, Ching-Hsiang, et al. "Assisting students with autism to actively perform collaborative walking activity with their peers using dance pads combined with preferred environmental stimulation."Research in Autism Spectrum Disorders8.11 (2014): 1591-1596.

Friday, November 29, 2019

D. Evidence-Based Practice1. Summary Essays - Health,

D. Evidence-Based Practice1. Summary 1a. Throughout my course of Evidence-Based Practice/ Applied Nursing Research I was shown the importance of continually performing research for the advancement of medicine. Performing the role of nursing researcher was achieved with the tasks within this course. In the first task, I was able to review evidence of how giving flu vaccinations to doctors and nurses decreased the flu rate in the hospital setting. The second task is related to indwelling urinary catheters and preventing infections related to the catheters. At the completion of these projects I had a better understanding of the demands research places and the importance of the process. After this task, I now recognize how important reviewing policies and procedures is for quality care. Adapting care based on evidence is essential. For example, how changing the policy on indwelling catheters will decrease related infections. Quality improvement and research are not one in the same but they are correlated very closely. We can only have an improvement in quality because of the evidence of research. In my research project, it was brought to my attention that the level of education before medication administration to the patient was subpar. I learned that educating the patient thoroughly before administration improved their understanding and directly related to improved patient satisfaction. This shows the correlation between the two and the push for improvement in the healthcare field research provides. There are several different types of research, but with this project I now have a better understanding of primary and secondary research. With primary research, evidence is shown from direct studies from a research project and follow the scientific method. Secondary research results from research that was previously completed and analyzed. Both of these types of research were used in my project because I reviewed other people's research and also completed research myself. These two types also correlate with one another. It is impossible to review primary research if secondary research does not come into play. This proves how important research is to evidence based practice. 1b. After completing this course, I now understand evidence based practice better. I now know the importance of continually advancing in education and through evidence based practices to improve quality to my patients. It shows that without further and continual education we cannot move forward in healthcare. This is primarily the way for greater quality and safety to the patients going forward.

Monday, November 25, 2019

World War 2 Essay examples

World War 2 Essay examples World War 2 Essay examples During the early and mid 1900's, the Nazi party led by Adolf Hitler considered themselves as the "Superior Race". They began a "cleansing" in order to create and expand their "Superior Race" by going after "insignificant races". The Nazi Germans put people through lots of hardships from 1933-1945. The theory of evolution is based on individuals acquiring unique traits that enable those possessing the new traits to better survive adverse conditions compared to those who don’t possess them. Superior individuals will be more likely to survive and pass on these traits to their offspring so such traits will increase in number, while the ‘weaker’ individuals will eventually die off. If every member of a species were fully equal, natural selection would have nothing to select from, and evolution would cease for that species. These differences gradually produce new groups, some of which have an advantage in terms of survival. These new groups became the superior, or the more evolved races. When a trait eventually spreads throughout the entire race because of the survival advantage it confers on those that possess it, a higher, more evolved form of animal will result. Hitler and the Nazi party claimed that one of their major goals was to apply this accepted ‘science’ to society. And ‘the core idea of Darwinism was not evolution, but selection. Evolution †¦ describes the results of selection’. Hitler stressed that to produce a better society ‘we [the Nazis] must understand, and cooperate with science’. As the one race above all others, Aryans believed that their evolutionary superiority gave them not only the right, but the duty to subjugate all other peoples. Through study from book and through scientific views, Germans began to see what made other races inferior and began to see themselves and the superior race among all. Hitler took complete power of the German Nation as a dictator and spent a few years preparing for war to targeting inferior races. Hitler saw himself as responsible to create a Superior Race and as having the rights to do whatever he could to complete this objective. Hitler believed humans were animals to whom the genetics laws, learned from livestock breeding, could be applied. The Nazis believed that instead of permitting natural forces and chance to control evolution, they must direct the process to advance the human race. The first step to achieve this goal was to isolate the ‘inferior races’ in order to prevent them from further contaminating the ‘Aryan’ gene pool. The widespread public support for this policy was a result of the belief, common in the educated classes, in the conclusion that certain races were genetically inferior as was scientifically ‘proven’ by Darwinism. The Nazis believed that they were simply applying facts, proven by science, to produce a superior race of humans as part of their plan for a better world. According to Nazism, it is an obvious mistake to permit or encourage multilingualism and multiculturalism within a nation. Fundamental to the Nazi goal was the unification of all German-speaking peoples, "unjustly" divided into different Nation States. Hitler claimed that nations that could not defend their territory did not deserve it. Slave races, he thought of as less-worthy to exist than "master races." In particular, if a master race should require room to live, he thought such a race should have the right to displace the inferior indigenous races. Hitler draws parallels between Lebensraum and the American ethnic cleansing and relocation policies towards the Native Americans, which he saw as key to the success of the US. "Races without homelands," Hitler claimed, were "parasitic races," and the richer the members of a "parasitic race" are, the more "virulent" the parasitism was thought to be. A "master race" could therefore, according to the Nazi doctrine, easily strengthen itself by eliminating "parasitic races" from its homeland. This was the given rationalization for the

Friday, November 22, 2019

Resource Management Essay Example | Topics and Well Written Essays - 3500 words

Resource Management - Essay Example The use of the World Wide Web as a medium of communication has played a key role in dissolving the national and regional boundaries. The rise of information technology has brought with it the concepts of terms like outsourcing. It has also led to people and ideas coming together closer. Despite globalization being considered as a feature that intends to convert the entire world into a single global village, it has some negative effects as well. The spread of globalization has also adversely affected the trade interests of the poorer nations. Globalization has also lead to spread of many infectious diseases which may have been quarantined if the feature was absent. The term globalization was first coined in the year 1980. Globalization since then has been cited by different people in many ways. Gordon (1995) concluded that there are three distinct and different meanings of the term â€Å"globalization†. He also stated that these three terms have separate implications and meanings for different sections of the society. The three meanings are Multi-nationalization, Internationalization and Trans-nationalization. Multi-nationalization is defined as a phenomenon in which business houses tend to locate their business units in different nations with the help of information technology aided tools like internet and e-commerce. Internationalization is a term which refers to the expansion of the businesses of a firm into different and diverse geographical regions cutting across national boundaries. Trans-Nationalization is defined as a term which is better known as strategic alliance in which two or more business organizations from diverse countr ies share their experiences and expertise to develop new services and products on a joint basis. (Ashford, NA. n.d.). He also stated the role of information technology towards bringing about globalization. Information technology has brought with it tools like internet and e-commerce which have wiped away national and regional

Wednesday, November 20, 2019

World Trade Organization and tariffs Assignment Example | Topics and Well Written Essays - 500 words

World Trade Organization and tariffs - Assignment Example Tariffs also have been used in providing additional revenue for the government and to domestic producers at the expenses of foreign producers and customers (Alexander and Andenà ¦s, 38). This is used as one of the tools to shape policies of trade. Types of barriers imposed by Saudi Arabia for exports and importsThere are different trade barriers that are used in Saudi Arabia. The first strategy that has been used is tariffs. Saudi Arabia implies the GCC common external tariffs of five percent of most of the products used in the nation with limited number of expectation. Saudi Arabia implies twelve percent on the local products in some cases to protect the industries of the nations. Textile products are among the products that implies the 12 per cent import tariffs. Higher rates of the tariffs implies to smaller group. There is also implication of 15 per cent for other products such as aluminum and furniture. Majority of food products are subjected to five percent import duty. The le vel of imports duties ties to the level of local production of similar goods. Import prohibitions and licensing either is used in Saudi Arabia where the importation of certain articles is the prohibition of some goods or require approval from other appropriate authority. In the country, there is prohibition of goods such as pork products, used clothing, firearms, and automobiles (Alexander and Andenà ¦s, 33). Importation of some products requires special approval such as agricultural feeds, books, visual or audio media and religious materials.

Monday, November 18, 2019

Managment Essay Example | Topics and Well Written Essays - 250 words - 1

Managment - Essay Example Joe’s performance problem be attributed the lack of a training programs. The manager admits that the firm has gone for long without career counseling, the fact that Joe is not a graduate he needs regular training given the nature of the job. Lack of motivation his performance has also affected, motivation can be linked to job performance or receiving unfair treatment. This can be analyzed by evaluating Joe’s hard work in designing projects, but in return of this hard work and effort reward he gets discriminated against his fellow colleagues, this has demoralized him to the extent of even daydreaming on his desk. In addition, the norm that employees do not leave early on Friday has also affected Joe’s performance owing that he has a wife and children who he requires more time to rest and enjoy with them(Schwartz 77). Joe’s behavior to sleep on his desk is inappropriate this can encourage other employees to relax even in prime times. This behavior needs to be checked out to curb its spread. The fact that Joes job satisfaction is low due by the rewards he get from his high performance he needs intrinsic rewards. Joes work can be redesigned so that he can enjoy rotation thus encouraging specialization in areas of interest (Schwartz

Saturday, November 16, 2019

Occupational Health And Safety Impact in Construction

Occupational Health And Safety Impact in Construction The main aim of the research is to study the impact of occupational health and safety in construction industry. It will also aim at identifying the attitude of construction organisations as well as employees towards occupational health and safety in India. To support the research, survey questionnaire and a telephone interview was conducted. It helped it achieving objectives of the research. The construction industry is a very dangerous industry. The performance of the industry in occupational health and safety is very poor. The standard of occupational health and safety is even worse in developing countries. In Indian construction industry OHS has never been given prime importance. Even though in India construction industry is significantly booming, there are no proper initiatives undertaken by the government to implement OHS rules and regulations. There are several initiatives taken by Government of India but they are still in their initial stages and need to be enforced. The employers are concerned about completion of project rather than focussing on improving OHS of their employees. The industry has larger number of small and medium size firms and very few numbers of larger firms. Smaller firms lack resources to comply with proper OHS procedures. The workers are not provided with proper training and information about occupational health and safety hazards. Lack of awareness on OHS, sub-contracting system, use of traditional methods in construction, lack of proper personal protective equipments, low wages and labour-driven industry are some of the important factors that have their impact on occupational health and safety in Indian construction. CHAPTER I Introduction and background study 1.0 Introduction The construction industry in developing as well as developed countries is one of the most significant industries in relation to the contribution to the GDP (Rantanen et al., 2004). Also it is having a significant impact on the health and safety of the people working in it. According to Haupt as cited in Rowlinson (2004), the construction industry has a poor record in relation to the health and safety of its worker. It is a known fact that workplace accidents are linked basically with unsafe behaviour. There is a positive correlation between safety climate on construction sites and workers safe behaviour. The attitudes of workers on construction sites toward health and safety are widely influenced by their perception towards risk, health and safety rules and procedures; management (Mohamed and Ali, 2005). According to Larcher and Sohail (1999), occupational health and safety is a highly important area of concern in developing countries where Acts related to safety rarely exist with we ak regulatory authorities that finds it difficult to implement it effectively. Also awareness towards occupational hazards is not at all or rarely perceived. The other factors that affect occupational health and safety in developing countries are lack of statutory regulations and legislations to protect workers in construction sector, standards maintained in corporate and government systems are low, inadequate infrastructure and high labour intensity (Mohamed and Ali, 2005). Every year hundreds of accidents take place on construction sites resulting in severe injuries or even deaths. It is matter of concern that the same type of work related deaths, injuries and illnesses occur in the construction industries all over the world. The working life of construction workers is curtailed by several years due to the exposure to occupational health and safety hazards. The process of construction involves many hazardous activities such as working at height, manual handling, exposure to hazardous materials, frame erection, lifting operations, scaffolding, demolition works and groundworks. Falls and manual handlings are the important risks associated with injuries and long term disability in the construction industry (Gillen et al.1997). 1.1 Background study According to study conducted by Holmes et al., (1999), that the occupational health and safety risks are mainly related to the nature of work, low standard of individual work practices, lack of knowledge, work pressure due to cost and time constraints. Rechenthin (2004) stated that, for a construction company to be consistently profitable, all its project must complete on time and within budget. But at the same time due to the nature of the high risk works undertaken by the construction companies results in high accident rates. Eakins (1992) stated that international research confirms that as compared to larger construction firms, smaller firms are poor in the implementation of occupational health and safety programmes. Henceforth, the rate of occupational injury is inversely proportional with the size of the organisation, i.e. smaller firm having higher injury frequency rates (McVitte et al. 1997). As per Lingard and Rowlinson (2005), the construction industry consists of several SMEs and small amount of large firms. These small and medium size firms lack professional occupational health and safety advisors in staff. They also lack knowledge and resources required to implement occupational health and safety management activities for example: training, performing risk assessments, routine inspections and audits. Moreover the expense due to involvement of expensive occupational health and safety advice and services may be considered as unnecessary. Due to high competitive construction industry with cost cutting pressures, the priorities related to occupational health and safety is likely to be low with small size construction firms. According to Rantanen et al., (2004), nearly 2.4 billion people in the developing countries have to bear employment conditions, that dont even meet the basic occupational health and safety standards. Furthermore due to lack of work safety, excessive amount of work pressures, exposure to occupational physical, biological and chemical environment results to occupational diseases and injuries to an extent of 1.2 million fatalities per year. 1.2 Rationale for Research This research studies the attitude of organisations in India, a developing country towards occupational health and safety. As per report of The Economic Times as cited in (Shenoy et al., 2000), size of the Indian construction industry is more than USD 25 billion. Due to large investment made in roads, railways, nuclear and other infrastructure areas, the construction sector of India is witnessing a high growth. After agriculture sector, construction sector is the largest employer in India, with more than 18 million people employed in it. In spite of all these advancement, the construction sector is still dependant largely on labour intensive operations as they are easily available at low cost. Also occupational health and safety of people working in construction are not given due attention by the organisations (Shenoy et al., 2005). According to a report published by Construction Industry Development Council (CIDC) India (2010), safety in the construction industry is a matter of conc ern all over the world. With an unorganised workforce, issues related to construction safety become the most vulnerable segment in India. With 18 million people employed in the construction sector within India, the issues related to safety are considerably important. The industry is highly labour intensive with a large amount of workers exposed to the risks of occupational health and workplace safety problems. In construction industry the fatal accidents rate is comparatively four to five times higher than the manufacturing sector. In India 165 per 1,000 workers get injured while working on construction sites. Further the report states that the workers are exposed to several hazardous substances having the potential to cause serious occupational health diseases such as asbestosis, silicosis, poisoning etc. According to International Labour Organisation (2005), the rate of accident among industrial workers is highest with 4 per 1000 and the major contributor for this is the construction industry. International Labour Organisation (2005) report also estimated the number of deaths in India due to accidents at work as 40,000 in 2001 and 2,62,000 dying from work related diseases. Thus if construction is held responsible for one sixth of the total, then the death of the Indian construction workers can be estimated up to 60,000 each year. According to Damodaran (2006) ‘safety in construction is in the bottom of list of priorities of builders, contractors and engineers. While the monetary loss heads the list, loss of man-hours and material progress are equally irreparable when scaffolding fails, a roof collapses or a fatal accident takes place at site of work, the human life is irreplaceable. The construction companies in India have experienced that when a worker loses his life due to an accident on the site, there is a sudden downturn in the morale of the working force. It affects the spirit of working and the progress of work. It is only after some accidents takes place, the company begins to take safeguards. As labour is very cheap and unorganised, having little or no knowledge of their rights, the companies find it convenient as well as profitable using manpower rather than machineries. Though getting a job in the construction industry helps poor labours to get out of poverty, due to presence of high occupati onal health and safety risk it can drive them back into insolvency. 1.3 Research aim and objectives 1.3.1 Aim of the research The aim of this research is to study the impact of occupational health and safety in construction industry, whilst exploring the attitude of organisations and employees toward occupational health and safety in Indian construction industry. 1.3.2 Objectives The above mentioned aim will be achieved with the help of the following objectives: 1. To explore the issues impacting health and safety with the focus on occupational health and safety in the construction industry. 2. To investigate occupational health and safety hazards and its impact in construction industry 3. To investigate the implementation of occupational health and safety in the Indian construction industry whilst; Exploring the attitude of employees and construction organisations toward occupational health and safety in India. Investigating the impact of existing occupational health and safety rules and regulations on the Indian construction industry. 1.4 Research methodology Figure 1.1 Details of research methodology The adopted research methodology will be divided into primary and secondary research. In primary research, questionnaires survey and a telephone will be conducted. This will help in understanding and identifying the perception of the management and the employees toward occupational health and safety in Indian construction industry. In secondary research, literature review will be carried out in order to understand the factors affecting occupational health and safety such organisational culture, climate and government policies. It will also help in identifying different occupational health and safety hazards and its effect on construction projects. 1.4.1 Primary research Primary research such as questionnaires survey and telephone interview will help in achieving the main objectives of the research. Data will be collected from clients, contractors, managers, site engineers and supervisors who play an important role in the construction industry. The data collected through the telephone interview will help in supporting the findings from survey questionnaire. 1.4.2 Secondary research Secondary research will be carried out through literature review. The data will be collected through electronic databases, journals, websites, magazines, books and conference papers. These data will help in identifying the issues and factors influencing occupational health and safety in the construction industry. 1.5 Limitations of the research The most significant limitation to this research is the time constraint. Due to limited availability of time, the research cannot be conducted in depth. Provided more time, it could be possible to visit India and collect more data available on occupational health and safety in the Indian construction industry. As the research is carried out from United Kingdom, the collection of secondary data is limited to the information available on websites. Limited research has been carried out in India related to occupational health and safety in the construction industry. As such, there is less availability of data to support this research. The other constraints can be that some companies may not be reluctant in providing the right information. During telephone interview there may be possibilities that the interviewee give diplomatic or misleading answers. Also the size of the company can influence the answers of the interviewee. Also the answers provided by the respondents may be influenced by the size and location of the company. 1.6 Structure of dissertation The dissertation will be divided into various chapters. Chapter 2, 3 and 4 will be part of literature review. An overview of the chapters included in this research thesis is as shown below. Chapter 1 – Background study and rationale for research This chapter will provide an overall of overview of the research. It will consist of background study, aim and objectives and also the rationale for the research. It will also give an overview of the research methodology to be conducted in order achieve the desired aim and objectives. Chapter 2 – Factors affecting health and safety on construction sites This chapter narrates the factors influencing health and safety on construction such as sub-contracting systems, organisations structure, size, location, personnel and incentive factors. Chapter 3 – Introduction to OHS and detail description of OHS hazards This chapter will provide detail description of occupational health and safety including safety culture, human behaviours and different OHS hazards. Chapter 4 – OHS in the Indian construction industry This chapter will investigate the current scenario of OHS in the Indian construction industry. It will also explore the government rules and regulations related to OHS and their influence on the construction industry. Chapter 5 – Research methodology This chapter will provide a brief outline of the different research methods available and the adopted research methodology. Chapter 6 – Analysis and interpretation of the survey This chapter will include analysis of data collected through questionnaires survey and the telephone interview with help of charts, figures and tables. Chapter 7 – Conclusion and recommendations This chapter will include the summary of the research findings as well as recommendations related to the research.

Wednesday, November 13, 2019

Educational System :: essays research papers

â€Å"Educational System†   Ã‚  Ã‚  Ã‚  Ã‚  High school is a place where you grow up physically and mentally. In high school you begin as freshmen and graduate as a senior. Throughout that span of life a lot happeneds, and you are constantly learning as you grow. But I know many high schools including mine are not perfect and have flaws in their educational system, that can be fixed in order to provide a better environment for learning. Learning is a never ending process that we draw from our personal experiences. Although Americans believe in our educational system, there seems to be many problems that we are not aware of that have a negative effect on our students as a whole. One problem that the educational system faces is the obstacle between school and life. Schools need to break down the barrier in order to connect, going to school to learn and living your life. The students should be told that learning doesn’t stop after the bell rings or it is time to go it is happening all the time. In â€Å"School Is Bad For Children†, John Holt states, â€Å"’You come to school to learn’, we tell him, as if the child hadn’t been learning before, as if living were out there and learning were in here, and there is no connection between the two† (34). I think schools sometimes play a role of being separate from life because they enforce the rule of ‘you come to school to learn’ and that is it. Children come to school curious to learn with other people, particularly other children, but when the school teaches them to be indifferent they lose interaction with the world. Holt explains, â€Å"You might say that school is a long lesson in how to turn yourself off, which may be one of the reasons why so many young people, seek the awareness of the world and responsiveness to it they had when they were little, think they can only find it in drugs† (35). Making the student disconnect from the real world, meaning life, allows the students to believe that drugs are ok, which is bad. School and living is a connecting subject because you are living your life while attending school, which can affect the way you are learning. Problems and other situation that are happening in your life can make you lose focus, which affects the way you learn. Letting school and learning connect will break the barrier and create a better environment for students to function. Educational System :: essays research papers â€Å"Educational System†   Ã‚  Ã‚  Ã‚  Ã‚  High school is a place where you grow up physically and mentally. In high school you begin as freshmen and graduate as a senior. Throughout that span of life a lot happeneds, and you are constantly learning as you grow. But I know many high schools including mine are not perfect and have flaws in their educational system, that can be fixed in order to provide a better environment for learning. Learning is a never ending process that we draw from our personal experiences. Although Americans believe in our educational system, there seems to be many problems that we are not aware of that have a negative effect on our students as a whole. One problem that the educational system faces is the obstacle between school and life. Schools need to break down the barrier in order to connect, going to school to learn and living your life. The students should be told that learning doesn’t stop after the bell rings or it is time to go it is happening all the time. In â€Å"School Is Bad For Children†, John Holt states, â€Å"’You come to school to learn’, we tell him, as if the child hadn’t been learning before, as if living were out there and learning were in here, and there is no connection between the two† (34). I think schools sometimes play a role of being separate from life because they enforce the rule of ‘you come to school to learn’ and that is it. Children come to school curious to learn with other people, particularly other children, but when the school teaches them to be indifferent they lose interaction with the world. Holt explains, â€Å"You might say that school is a long lesson in how to turn yourself off, which may be one of the reasons why so many young people, seek the awareness of the world and responsiveness to it they had when they were little, think they can only find it in drugs† (35). Making the student disconnect from the real world, meaning life, allows the students to believe that drugs are ok, which is bad. School and living is a connecting subject because you are living your life while attending school, which can affect the way you are learning. Problems and other situation that are happening in your life can make you lose focus, which affects the way you learn. Letting school and learning connect will break the barrier and create a better environment for students to function.

Monday, November 11, 2019

Macbeth by William Shakespeare Essay

In the play Macbeth by William Shakespeare, ambition, strength, and insanity play major roles in how the characters Macbeth and Lady Macbeth behave and react. In this twisted story about man slaughter and the thirst for power both Macbeth and Lady Macbeth represent all 3 of these behaviors at some point. However, their behaviors progress in very different ways. Throughout the play, Macbeth and Lady Macbeth gradually evolve into each other bringing out opposite personality traits from their previous opinions. It is well known that simply wanting something is not enough to actually get it. One must have the desire, the ambition and must work towards obtaining a certain goal. In the beginning of the play Macbeth has the desire to become king, but lacks the motivation and ambition to work for it. He doesn’t have the violent drive that Lady Macbeth possesses and is frankly just a moral man with moral values. He acquires the ability to see right from wrong and shows that he has a very strong conscience when he says, â€Å"I am Thane of Cawdor. / If good, why do I yield to that suggestion/[thought of killing Duncan] whose horrid image doth unfix my hair/ and make my seated heart knock at my ribs/ against the use of nature? â€Å"(1. 3. 146-150). Here Macbeth shows that the thought of killing Duncan makes him uneasy, nervous and frightened. Already his senses are warning him that what he is thinking is wrong, but unfortunately enough for Macbeth he is mentally weak and easily convinced. Lady Macbeth on the other hand has all the strength, ambition, motivation and desire to become royalty. She knows her husband well and knows that he will not take action against Duncan, so she decides to take matters into her own hands. Lady Macbeth calls upon the forces of evil to â€Å"unsex [her] here, / and fill [her] from the crown to the toe top- full/ of direst cruelty. Make thick [her] blood, / stop the passage to remorse† (1. 5. 48-51). In this speech there is no perplexity that Lady Macbeth is clearly willing to do whatever necessary to take hold of the throne. Her strength of purpose is contrasted with her husband’s tendency to waver and it will be her ambition and strength that questions his manhood, which will drive him forward to a life of misery and violence. Macbeth is a mentally weak character that undergoes a drastic mental change after committing cold blooded murder. He is progressively becoming more evil as his inhuman deeds allow his evil nature to take control of his thoughts and actions. Macbeth becomes paranoid about losing power and obsessed with proving his manhood. He associates manhood with fighting and bloodshed when he says, â€Å"What man dare, I dare. / Approach thou like the rugged Russian bear,/ The armed rhinoceros, or th’ Nyrean tiger,/Take any shape but that, and my firm nerves/ Shall never tremble. † (3. 4. 121-125) Just as Lady Macbeth was, Macbeth becomes a manipulative mastermind who is so power thirsty and driven by violence that he would kill anyone, even his best friend, to get what he wants. As Macbeth’s mind relocates to a state of paranoia and violence, Lady Macbeth’s conscience slowly starts to eat her away forcing her to resort to a life of misery, insanity, and eventually death. Her guilt is so strong that she is haunted in her sleep by the image of blood. Lady Macbeth could not rest peacefully without trying to wash all the blood off of her hands, â€Å"Out, damned spot; out, I say†(5. 1. 30) she would mutter as she wandered around the castle carrying a candlestick for light and rubbing her hands together trying to rub off all of the guilt. Shakespeare makes a valid point in this play that the future of your life does not depend on someone else, but is in entirely your hands. Macbeth and Lady Macbeth could have avoided their own misery and downfall if only they did things differently. Don’t get too caught up in yourself but be patient and be grateful for what you have because a lot of people would love to be in your position than their own. Macbeth and Lady Macbeth gradually become different people, one for the better and one for the worse.

Saturday, November 9, 2019

Stock Market

Stock market is the place were all stocks and other securities buy and sell. Pakistan have three main stocks markets (KSE, LSE, ISE).Among these stock exchanges Karachi stock exchange founded on 18 September 1947.it was the largest stock exchange in Pakistan and oldest in the south Asia. its growing day by day. Many ups and downs are occurring in KSE due to political instability, securities threats and macro-economic issues but due to negative issues. its show a positive progress. Two types of KSE,100 and KSE 30 index. KSE 100 index rapidly growing in Pakistan indexes. 2013 is the best year in history of stock market in Pakistan on December 31 (25,261) points are occur which are great achievement. Top five companies in KSE 100 index are be capitalize and weight age.No Company Names Weightage % Market capitalism (PKR) in Million1 OGDCL 14.14 550,948,930,0002 MCB 7.17 279,583,150,0003 BOP 5.43 211,726,900,0004 Pakistan petroleum 5.06 197,201,080,0005 Standard chartered Bank 4.41 171,704,800,000 Literature Review: According to researcher's stock market in country play a vital role in economy growth. Many factors that have an impact on stock market. These factors may decrease the performance or may increase the performance. Government of every country should encourage these factors may increase the performance and should discourage these factors that have diverse impact on stock market. A study many articles and every paper about these factors but found that interest rate has a negative impact on stock market. Interest rate also decrease the efficiency of stock market.Davidson (1996) focus the relationship Between both variables and use regression analysis to define the relationship. He found that important impact of interest rate on stock market. his results are focus on long term interest rate that are play fundamental role in price dividend ratios. Knut (1996) he found that those countries with less interest rate has strong market as compere to who have high interest rate. He also says that develop countries having low rate that's way its market is extra ordinary.Kellen (2000) worked develop markets (south Africa, Zimbabwe) he says that in this market high interest rate think to huge loss market and its prices. After study the markets he found that relationship is negative in both variables. Hosing (2004) find out variables have different impact on each other. variables were interest rate, exchange rate and stock market. but at the end he found that negative relationship between interest rate and stock market.Zoran (2005) worked with macro factors i.e. World War II and he also found opposite relation between both variables. He also focused on cycle's research. For example: ten to fifteen years etc.Salahuddin (2009) study two factors that can impact on country growth and reduction. These factors are interest rate and stock exchange. Salahuddin investigate about these variables and he found that both variables have negative impact on each other.Zahid (2010) also study macro variables and stock market index and found that interest rate and inflation has negative impact on stock market.

Wednesday, November 6, 2019

How To Write For Social Media To Create The Best Posts - CoSchedule

How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesn’t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Lets  learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If you’re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.  You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop  on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:  why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspot  is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Message  Optimizer! It's the latest FREE tool from your friends at .  Ã°Å¸Ëœâ€° The Social Message  Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Message  Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Message  Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.  Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data from  6,399,322 social messages to refine yours to be among the top 10%. Use the Social Message  Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If you’re not sure what the difference is (and were afraid to ask) though, then never fear. There’s no shame here. Let’s walk through each one: Hear the difference? The first example puts the subject (â€Å"I†) in the driver’s seat. It’s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say â€Å"you† more than you say â€Å"us.† Here’s a good example from Threadless’ Twitter bio: Write Stuff People Want To Share This requires understanding why people  share content. Let's  break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content that’s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Here’s an example from Bobcat Company: To  express and define themselves. When sharing posts, people often think, â€Å"How does sharing  this reinforce my identity?† Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as â€Å"tough† or â€Å"hard-working.† Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows they’re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?  You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.  You probably don't need to be told that, either. If it’s appropriate, take a stance on something or show your support for a cause. You don’t have to get too controversial (although sometimes a little bit of controversy is okay). Here’s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clear  Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. It’s written to stoke curiosity and intrigue. What will  happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, it’s immediately clear that the post copy directed me to a relevant link. The destination page’s headline is well aligned with the tweet, too. That’s a good thing, because if this ended up being click bait, I would have thrown my keyword. Don’t make people want to throw their keyboards. Make sure your social messaging matches your  destination page.Make Sure Your Copy Matches Your Visual Content, Too If you’re writing image copy, consider connecting it with your post copy too. Here’s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Here’s another example from the NFL that creatively incorporates a player’s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isn’t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by reading  this example post: â€Å"Here is our latest blog post about a very awesome topic you’ll enjoy.† This isn’t that bad, right? Well, there are a lot of wasted words we could do without. Let’s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. â€Å"Here’s our latest blog post about blogging.† Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesn’t mean you can’t promote yourself. It just means it’s best to find a way to sell people on the idea of taking an action without directly sounding like you’re making a sales pitch. Here’s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know there’s a sale going on without forcefully saying, â€Å"Buy Now† or â€Å"Shop Here.† It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If you’re linking to another article or blog post, you don’t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?  You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short There’s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebook’s algorithm can detect overly promotional language. This means wording like, â€Å"Buy Now!† or â€Å"Sign up here!† Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, that’s something you can’t afford. Write Shareable Article Headlines If you’re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, it’s better to write copy that adds to the story your article is telling.  Here’s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting people’s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy It’s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isn’t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you can’t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that â€Å"the best area for clicks is about 25% of the way through the Tweet.† As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that you’re talking about them. In turn, they’ll be more likely to share your posts. It’s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, â€Å"emoji† is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet It’s possible to tell a complete story in a tweet. Here’s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Don’t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it won’t be understood by your audience. Be Concise Get to the point. Don’t ramble. Busy professionals don’t have time to waste. Stay Professional LinkedIn is a professional network. Don’t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks people’s attention while connecting with your post text. Don’t Forget Hashtags Instagram likes hashtags. Don’t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if you’re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means you’ll need to develop a consistent voice. One that’s both true to your brand or personality, while fitting for each social network you’re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.  Voice is a mission statement. Tone is the application of that mission. How To Develop  Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: â€Å"We are ________ , but we’re not __________ .† An example answer here could be, â€Å"We are funny, but we’re not offensive.† Or, â€Å"We are professional, but we’re not stuffy.† The idea is to narrow down who you are, and who you’re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people don’t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook people’s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isn’t inherently â€Å"fun.† So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? It’s important to figure this out if you don’t already know. Survey your audience if you have to. You need to know who you’re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who you’re writing for. TIP: Know who you’re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitor’s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If you’re a legal firm, for example, you probably don’t want to sound lighthearted. If you run a pet adoption center, however, you’d likely want to sound fun and inviting to get people in the door. What do you do if it isn’t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who You’re Not) One way to help understand your brand voice is to ask â€Å"We are ______ , but we are not ______ â€Å" questions. This can help you know who you are, and just as importantly, who you’re not. As an exercise, fill in those blanks a few different ways. Here are some examples: â€Å"We're fun, but we’re not goofy.† â€Å"We're informative, but we’re not boring.† â€Å"We're authoritative, but we’re not arrogant.† Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a â€Å"tag line.† According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create  a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your company’s existing tag line in mind when writing on social media. Ask yourself, â€Å"How does this messaging support or reflect what we’re about?† Come up with a new tagline. It doesn’t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Let’s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but we’ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Let’s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality. How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesn’t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Lets  learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If you’re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.  You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop  on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:  why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspot  is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Message  Optimizer! It's the latest FREE tool from your friends at .  Ã°Å¸Ëœâ€° The Social Message  Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Message  Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Message  Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.  Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data from  6,399,322 social messages to refine yours to be among the top 10%. Use the Social Message  Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If you’re not sure what the difference is (and were afraid to ask) though, then never fear. There’s no shame here. Let’s walk through each one: Hear the difference? The first example puts the subject (â€Å"I†) in the driver’s seat. It’s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say â€Å"you† more than you say â€Å"us.† Here’s a good example from Threadless’ Twitter bio: Write Stuff People Want To Share This requires understanding why people  share content. Let's  break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content that’s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Here’s an example from Bobcat Company: To  express and define themselves. When sharing posts, people often think, â€Å"How does sharing  this reinforce my identity?† Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as â€Å"tough† or â€Å"hard-working.† Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows they’re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?  You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.  You probably don't need to be told that, either. If it’s appropriate, take a stance on something or show your support for a cause. You don’t have to get too controversial (although sometimes a little bit of controversy is okay). Here’s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clear  Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. It’s written to stoke curiosity and intrigue. What will  happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, it’s immediately clear that the post copy directed me to a relevant link. The destination page’s headline is well aligned with the tweet, too. That’s a good thing, because if this ended up being click bait, I would have thrown my keyword. Don’t make people want to throw their keyboards. Make sure your social messaging matches your  destination page.Make Sure Your Copy Matches Your Visual Content, Too If you’re writing image copy, consider connecting it with your post copy too. Here’s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Here’s another example from the NFL that creatively incorporates a player’s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isn’t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by reading  this example post: â€Å"Here is our latest blog post about a very awesome topic you’ll enjoy.† This isn’t that bad, right? Well, there are a lot of wasted words we could do without. Let’s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. â€Å"Here’s our latest blog post about blogging.† Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesn’t mean you can’t promote yourself. It just means it’s best to find a way to sell people on the idea of taking an action without directly sounding like you’re making a sales pitch. Here’s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know there’s a sale going on without forcefully saying, â€Å"Buy Now† or â€Å"Shop Here.† It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If you’re linking to another article or blog post, you don’t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?  You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short There’s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebook’s algorithm can detect overly promotional language. This means wording like, â€Å"Buy Now!† or â€Å"Sign up here!† Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, that’s something you can’t afford. Write Shareable Article Headlines If you’re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, it’s better to write copy that adds to the story your article is telling.  Here’s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting people’s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy It’s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isn’t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you can’t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that â€Å"the best area for clicks is about 25% of the way through the Tweet.† As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that you’re talking about them. In turn, they’ll be more likely to share your posts. It’s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, â€Å"emoji† is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet It’s possible to tell a complete story in a tweet. Here’s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Don’t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it won’t be understood by your audience. Be Concise Get to the point. Don’t ramble. Busy professionals don’t have time to waste. Stay Professional LinkedIn is a professional network. Don’t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks people’s attention while connecting with your post text. Don’t Forget Hashtags Instagram likes hashtags. Don’t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if you’re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means you’ll need to develop a consistent voice. One that’s both true to your brand or personality, while fitting for each social network you’re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.  Voice is a mission statement. Tone is the application of that mission. How To Develop  Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: â€Å"We are ________ , but we’re not __________ .† An example answer here could be, â€Å"We are funny, but we’re not offensive.† Or, â€Å"We are professional, but we’re not stuffy.† The idea is to narrow down who you are, and who you’re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people don’t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook people’s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isn’t inherently â€Å"fun.† So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? It’s important to figure this out if you don’t already know. Survey your audience if you have to. You need to know who you’re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who you’re writing for. TIP: Know who you’re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitor’s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If you’re a legal firm, for example, you probably don’t want to sound lighthearted. If you run a pet adoption center, however, you’d likely want to sound fun and inviting to get people in the door. What do you do if it isn’t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who You’re Not) One way to help understand your brand voice is to ask â€Å"We are ______ , but we are not ______ â€Å" questions. This can help you know who you are, and just as importantly, who you’re not. As an exercise, fill in those blanks a few different ways. Here are some examples: â€Å"We're fun, but we’re not goofy.† â€Å"We're informative, but we’re not boring.† â€Å"We're authoritative, but we’re not arrogant.† Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a â€Å"tag line.† According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create  a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your company’s existing tag line in mind when writing on social media. Ask yourself, â€Å"How does this messaging support or reflect what we’re about?† Come up with a new tagline. It doesn’t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Let’s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but we’ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Let’s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality.