8 Themes of Ap Biology Relating to the Cell Membrane

8 themes of biology relating to the cell membrane Science as a process: Science is a process which encompasses many methods in order to reach a final conclusion. This relates to the cell membrane because it carries out many processes to reach a final product. For example, the cell membrane forms a barrier between the inside of the cell and the outside, so that the chemical environments on the two sides can be different. The cell controls those differences to optimize the working of the organelles inside the cytoplasm. The cell also causes brief changes in the internal environment by transporting proteins and other materials across the membrane. These changes are the ways in which the cell responds to its environment. All these functions work together as a process to keep the cell happy. Evolution: The early cell membrane’s purpose was to enclose genetic material and protect it from the surrounding environment. The evolution of a membrane surrounding the genetic material provided two huge advantages: the products of the genetic material could be kept close by and the internal environment of this proto-cell could be different than the external environment. This breakthrough would have jump-started evolution to an organism much like a modern bacterium. Also, the modification of many membrane properties throughout millions of years made it possible for new evolutionary forces to show themselves in eukaryotes, dealing with the presence of cholesterol in the cell membrane directly associated to protein thermo stability. Energy Transfer: The cell membrane participates in energy transfer with active transport. The cell membrane moves molecules against the concentration gradient from low concentration to high concentration. This function requires energy, or ATP, to carry out the process. At times, the cell membrane uses a protein pump to channel the molecules for easier transport. Two types of active transport the cell completes are antiport and symport. To transport large molecules through the membrane, the cell membrane uses vesicles. Those vesicles transport the material to the necessary organelle which will eventually turn the material into usable ATP. Continuity and Change: All species tend to maintain themselves from generation to generation using the same genetic code. However, there are genetic mechanisms that lead to change over time, or mutations. Cystic fibrosis is a product of a mutation in the cell membrane. Cystic fibrosis results from the mutation of a gene coding for a trans-membrane protein regulating chloride ion transport across the cell membrane. This multisystem disease cripples children and leads to early death. This mutation represents the changes found in the cell membrane, but the cell membrane has been doing the same job for millions of years with slight changes. Relationship of Structure to Function: The cell membrane structure depends on its function; to hold the shape of the cell and to regulate the traffic of the cell. It consists of a phospholipid bilayer which acts as a semi-permeable membrane, various proteins which carry out molecule transfer and certain active transport jobs, carbohydrates, and cholesterol. The shape of the cell membrane all depends on the environment inside the cell. Regulation: The cell membrane regulates the traffic of the cell. It is semi-permeable which means it allows diffusion for only certain molecules. It regulates what enters the cell and defends against diseases that may want to enter the cell as well. It also regulates the shape of the cell and holds it together. The membrane is one of the most important structures in a cell. Interdependence in nature: The cell membrane not only regulates the traffic of the cell, but is also the liaison for communication outside the cell. The membrane includes receptor protiens which aid in communication between cells. The receptor protiens receive specific chemical signals from neighboring cells or the proteins environment. These signals tell a cell to perform a certain job. It could tell a cell to divide or die, or to allow certain molecules to enter or exit the cell. Science, technology, and society: The study of the cell membrane has further increased our knowledge of the modern cell. We can now fully understand its parts and create valid conclusions of its structure and function. Society can benefit from this because they can be fully aware what is happening in the life around them and also in themselves. The cell membrane is one of the most important structures of the cell and has a very important role in an organism-to keep it healthy and functioning.

More Than Just an Argument Essay

Argumentative essay assignments are useful learning tools for helping students to both understand key concepts and in helping students to think critically. † Module 3 Case Assignment Nassal R. Braimbridge Trident University If you have ever attended college at some point you have had to write an argumentative essay. It is used to convey your thoughts, insights, and point of view to an audience in an attempt to persuade them. Extensive research is required to provide the facts and evidence required to support your argument and diminish your opposition’s argument. Argumentative essay assignments are useful tools for helping students to both understand key concepts and in helping students to think critically. This is due to the fact that creating an argumentative essay requires a lot of thinking and analysis. When most people think of an argument, it is thought of as a being something negative but according to David H. Jonassen and Bosung Kim (2010) â€Å"Meaningful learning requires deep engagement with ideas. Deep Engagement is supported by the critical thinking skills of argumentation. ’ They also stated that â€Å"Learning to argue represents an important way of thinking that facilitates conceptual change and is essential for problem solving. † This is impart to the fact that you are using the art of persuasion, rhetoric to sell your point of view to the reader, which requires a substantial amount of facts and evidence to validate your claims and enhance the level of trust that the reader has for both you and your opinion. A well written argumentative essay will present a strong claim and can appeal to the most resistant audience. This is achieved with the application of logic, reasoning and strategic analysis. In depth research coupled with a little creativity and some confidence are also necessary. In doing this you develop critical thinking skills which is defined by Michael Scriven and Richard Paul (1987) as â€Å"the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication, as a guide to belief and action. They also stated that â€Å"In its exemplary form, it is based on universal intellectual values that transcend subject matter divisions: clarity, accuracy, precision, consistency, relevance, sound evidence, good reasons, depth, breadth, and fairness. † One of the functions of higher education is to teach students how to think and a god way to do this is through argumentation. Debate as a teaching tool, has a place in pedagogical methods because it allows students to enhance critical thinking through investigating arguments, engaging in research, gathering information, performing analysis, assessing arguments, questioning assumptions, and demonstrating interpersonal skills. Initially, the researcher used debate in a Science, Technology, and Society course as a tool to introduce an experimental learning opportunity. The main objective of the course was to use a selection of modern topics in science and technology to increase communication and critical thinking. Debate was a natural fit for the course because the topic were tied to current events, and students were allowed to critically analyze a controversial topic while practicing other competencies like writing, presenting information and higher level thinking (Scott, S. 2009). Writing an argumentative essay also helps to improve conceptual understanding, as you have to put yourself in not only the shoes of your opponent but the shoes of your audience as well. This means anticipating any questions or concerns they might express and addressing them, it also gives you the opportunity to refute any arguments your opponent may have. In doing this you will be analyzing your supporting statements, determining the reason why someone would disagree with each point and what part of the issue concerns them the most. At the same time is also developing your solving skills as you trouble shoot problem before they occur and prepare for them. Argumentative essay assignments are useful learning useful learning tools. They foster the development of students’ critical thinking skills their conceptual understanding and problem solving abilities. It promotes creativity and confidence while improving students’ writing skills. A student’s rhetorical skills are also developed along with their presentation skills when they complete argumentative essay assignments. Work Cited Jonassen, D. , Kim, B. , (2010). Arguing to learn and learning to argue: design justifications and guidelines. Educational Technology Research ; Development. 58(4). 39-458. Scott, S. (2009). Perceptions of students’ learning critical thinking through debate in a technology classroom: A case study. Journal of Technology Studies. 34(1): 39-45. Michael Scriven, Richard Paul (1987). Critical Thinking as Defined by the National Council for Excellence in Critical Thinking. Retrieved from: http://www. criticalthinking. org/pages/defining-critical-thinking/766 Purdue Online Writing Lab (2011). Argumentative Essay. Retrieved from: http://owl. english. purdue. edu/owl/resource/685/05/

Research and Opinion Paper- On Organizational Culture Paper

And Opinion - On Organizational Culture - Research Paper Example The aim was to help learners have a better understanding of the diverse organizational traditions. A set of semi structured questions on matters related to organizational culture and its consequences on the society were presented to different employees in the selected industries. The deductions discussed in this survey paper were made. Introduction Culture is defined as a set of traditions or beliefs that dictate the way of life of a group of people. On the other hand, organizational culture is the set of values that define the collective behavioral orientations of humans in a given setup (Hofstede, 2012). These components of organizational culture range from the institutions’ past to the contemporary issues. Most of the institutional traditions are based and established on common customs, attitudes and laws. It was, therefore, apt to conduct this cross-sectional research considering the said significance. Objectives of Organizational Culture Basically, organizational culture is normally established with the aim of improving the affairs of the company and defining its success. The institutional culture aims at maintaining and improving employee business conduct, as well as checking on better ways of employee treatment (Devis, 2007). The employee unit is a vital sector in each organization. The performance of the employees dictates the success of each company. A company that has an environmental culture which supports result oriented efforts is destined to thrive in its endeavors. It is, therefore, necessary to treat the employee cultural practices with a lot of care. Moreover, institutional customs also focus on defining proper channels through which authorities and information flow within the company. It also emphasizes on the importance of rewarding employees through promotions and salary increment based on their past performance records rather than social connections. Creating a culture that appreciates the employees’ individual efforts to impr ove company issues builds strong relations between the employees and their employees (Evans, 2012). This contributes to the overall performance of the industry. Moreover, it is encouraged to let the entire fraternity of a given organization to understand channels of communication and responsibility. Impacts of Culture on Various Organizations Organizational culture is one the most talked about issues in the contemporary world. In every field, there is always a given set of beliefs and customs that members have to bend to in order to thrive. Different fields have various cultural practices associated with them. In the school setting, there are a number of traditional practices that influence the performance and success of such institutions. For instance, students are subjected to a set of norms that dictate how they carry out themselves within the institution. At the same time, teachers and tutors too have preset norms to guide them in creating better learning conditions to the stude nts. It is the various composites of the schools’ customary practices such as the missions, visions and ways of operations that determine the institutional performances (Evans, 2012). The business realm is no exception. It is, for instance, based on capital generation and profit making as the cultural basis. Those who venture into the business field, therefore, have to put up with the traditions. In addition, there are

Report Assignment Example | Topics and Well Written Essays - 2250 words

Report - Assignment Example It is important to understand that in the game, a player has to work through a set of situations for purposes of collecting key medieval artifacts as a way of gaining riches. It is this artifact that the female figure asks from its various players. Due to this situation, the organizations interactive online community has received a lot of negative comments regarding this situation. Another issue that emerges is the inability of the organizations programmers to remove this virus. This is because any attempt to remove the virus, another similar virus appears. The main reason as to why the organizations programmers are unable to remove this virus is based on the fact that there isn’t any programming solution that has the capability of solving the situation under consideration. Another issue that emerges is that this situation has managed to attract the attention of international media, which are reporting it as their headlines. The censorship bodies of the government are also notified, and they have put an injunction on the distribution of the game. Production: This situation will most possibly halt the production of these medieval quest games. This is because the audiences of these games are 13 year old children, who are not supposed to be exposed to sexually explicit materials. Marketing: The marketing of the games will have to stop, and the company engaging in a serious rebranding effort for purposes of promoting its image, and repairing the damage that is caused by the existence of the virus. It is important to explain that the relationship between the company and the media will also be on the negative, and this is mainly because of the negative publicity that emanates from the media, concerning the games under consideration. One proposal for solving the issues identified above is for the producer of the medieval gaming solution to is to stop the circulation

Law of the European Union Essay Example | Topics and Well Written Essays - 2000 words

Law of the European Union - Essay Example The doctrine of pre-emption differs from the Supremacy clause of EC law ruled in Costa v. ENEL4 in that the latter is a guide when two existing norms regulating the same thing are in conflict,5 whereas pre-emption consists in determining whether there is a conflict between a national measure, be it in application or decision, and a rule of Community law. In a further step, in (Case 11/70) Internationale Handelsgesellschaft GmbH6, the Court held that Community law took precedence even over a fundamental rule in the German national constitution. The clearest statement of the implications of the supremacy of Community law came in (Case 106/77) Simmenthal SpA (No. 2)7 where the Court held that national courts, even a lowly court of first instance, have a duty to set aside provisions of national law, which are incompatible with EC law. There was no need to wait for the national law to be amended in line with national constitutional procedures: the national rule had to be set aside immediately if it conflicted with a directly applicable or directly effective Community provision. Nor does the obligation to set aside conflicting national rules only apply to national courts: even an administrative agency dealing with a national social insurance scheme was held to be required to do so in Case C-118/00 Larsy v INASTI8. Although the national me asure is rendered 'inapplicable', this does not absolve the Member State from the need formally to repeal it. In [Case 22-70] the ERTA case (European Road Transport Agreement) the ECJ decided that where the EC concludes a treaty in pursuance of a common policy (Transport, in this case), the possibility of concurrent authority on the part of MS towards non-member states is excluded: and any other purported exercise of concurrently authority will be over ridden to the extent that it conflicts with Community law. However, the ECJ develop pre-emption legal principle. The Court first formulated a principle of pre-emption in the ERTA case where the Court held that "once a Community common policy has been initiated,9 Community competence pre-empts Member State competence". Subsequently in Costa v. ENEL10, the principle of pre-emption has been made pragmatic and more flexible. In the interests of legal certainty, the Court said that Member States must also repeal the offending national rule: (Case 167/73) Commission v France (French Merchant Seamen)11. Even if it is not yet clear whether a person actually has a right which they claim under community law (i.e. it is a 'putative' right, not a definite one), the doctrine of supremacy requires a national court to set aside any national procedural rules which might prevent them from getting the full benefit of the Community right if it IS eventually found that they have it! This was laid down in the case (C-213/89) R v Secretary of State for Transport, ex parte Factortame Ltd and others12. Spanish fishermen claimed that the UK's Merchant Shipping Act breached a number of EC Treaty articles and wrongly prevented them from fishing in British waters. They asked for interim relief (an injunction setting aside the offending clauses of the Act pending the full hearing of the case). The problem was that under English law, courts could not

Family Health Assessment Essay Example | Topics and Well Written Essays - 1000 words - 4

Family Health Assessment - Essay Example This kind of arrangement enabled me to get answers that could be of much value while making decision on the right wellness nursing diagnoses to apply. First of all, I found out that the family knows much about health. They have a positive attitude towards health. Meaning, they value it so much. It is for this reason that the interviewees said to me that they are always ready to seek for medical care whenever necessary. This clearly shows that they can be instrumental in enhancing treatment. Health care is something that to this family needs to be taken seriously. For this functional health pattern, I suggest a wellness diagnosis: Effective Therapeutic Regimen Management and Health-Seeking Behaviors. They can help a great deal in handling the situation (Guerrero, 2008). Besides, my interaction with this family enabled me to learn much about the family’s nutrition. As explained by my interviewees, nutrition plays an integral part in their life. Since food is used for the provision of energy and protection of the body against diseases, it should not be taken for granted. However, despite such attachment on food, the interviewees said to me that they have experienced cases of imbalanced nutrition. Meaning, their have been taking insufficient amounts of food something that has not been good for their health. This, I realized, is the major challenge that has been affecting the members of this family as it has resulted into some nutritional disorders. So, I propose the adoption of wellness diagnosis involving effective breastfeeding; and risk diagnosis for Risk for Imbalanced Nutrition (Galdston, 2008). The other response I got from this family is that they have been conscious about the role of sleep in their lives. However, even if they acknowledge that sleep gives them time to rest and relax the body and brain, they still have to take a lot of action to make it be

Reflective Journal Research Paper Example | Topics and Well Written Essays - 1250 words

Reflective Journal - Research Paper Example Below are different leadership theories that I thought are most important for the understanding ofthis subject (Bolden et. al, 2003): 1. The Trait Approach to Leadership: This theory is adopted from the Great Man theory which suggests that leaders are exceptional people having innate attributes which ultimately make them a leader. According to this theory some of the traits most common in leaders are: friendliness, motivation, doing group tasks, emotional control and many others (Ricketts, 2009). 2. McGregor’s Theory X & Theory Y Manager: According to him, Theory X managers dislike work and would try to avoid it and that they will have to be forced to work. Whereas Theory Y managers exhibit passion for work, self-direction and self-control to achieve goals. 3. The Hersey-Blanchard Model of Leadership: This model is based on situational perception of leadership. In my opinion a true leader can be identified when he or she is in a difficult situation. The theory states that there are two styles of leadership-Directive (one-way communication) and Supportive (interactive and mutual decision-making). The normative decision model was put forward by Victor Vroom and Phillip Yetton in 1973 and in the later years it was being modified by Victor with the collaboration of Arthur Jago. The theory states that the situational factors play a more important role in the decisions that are being taken by a leader than the leadership behavior he / she has adopted. The theory talks about five different sets of strategies. Two of the strategies are of autocratic styles, two from the consultative styles and one from the group decision makings. The personality of the leader plays an important role in achieving excellent leadership and perfect decision-making in the job market. Some of the traits that are important for good leadership at work are: Vision: One role of the leader is to communicate the vision and

Child-rearing practices the Hispanic and West Indies cultures Research Paper

Child-rearing practices the Hispanic and West Indies cultures - Research Paper Example The paper tells that culture and personality cannot exist without each other and they work to balance and define different societies. By defining the different societies it means that the society will have its codes and practices that define it and so it will be defined as a culture. The similarities and differences in the two cultures will be established in terms of kinship and the familial relationship and upbringing, division of labor and how the two cultures handle the issue as a whole, the roles of the males and females in the society, economic organizations and political organizations of the societies in two cultures. The Hispanic culture is found in many societies in America and other parts of the world mainly due to the Spanish influence and the use of the language in many parts of the world. In America, it is spoken in many countries as the national languages in countries like Mexico and Argentina. The formal and local setups of the people in the different societies that are Hispanic differ greatly due to the geographical disparity and so our focus will be on the overall differences and similarities. Anthropologists have argued that we gain intelligence and ability to learn from the way the early environment impacts on our lives. In fact, he proposes that everything an adult will do is a function of the dynamic interaction between the person’s perceptions of the environment that s/he is living in.

Gender Stereotypes Essay Example for Free

Gender Stereotypes Essay Simply put, gender stereotypes are generalizations about the roles of each gender. Gender roles are generally neither positive nor negative; they are simply inaccurate generalizations of the male and female attributes. Since each person has individual desires, thoughts, and feelings, regardless of their gender, these stereotypes are incredibly simplistic and do not at all describe the attributes of every person of each gender. While most people realize that stereotypes are untrue, many still make assumptions based on gender. There are many stereotypes we may all be guilty of, such as assuming that all women want to marry and have children, or that all men love sports. The following is a list of some of the most common gender stereotypes as they pertain to either men or women. Remember that these are stereotypes because they claim to apply to all men or women. Female Gender Stereotypes Gender stereotypes begin the second a baby’s gender is found out. As soon as we find out it’s a girl, we immediately begin decorating a pink nursery filled with soft dà ©cor and butterflies and flowers. We assume that our daughter will be very girly and fill her closet with frilly dresses and her toy box with tea sets and dolls. What this is essentially doing, even though many parents don’t realize it, is setting our child up to be the perfect lady, and teaching her how to be the stereotypical woman. We are teaching her that girls are supposed to wear dresses, serve food, and take care of babies; the biggest and most common stereotype put on women. Have you ever watched a little girl playing house? Even as young as five or six, she is well aware that she is supposed to stay home with the baby while the husband goes to work, and she has dinner ready when he gets home. Here is another stereotype; women stay at home while men go to work. While there are a million gender stereotypes about females, these are definitely the biggest, and the most debated by feminists of today. Some other stereotypes include: Women are supposed to have clean jobs such as secretaries, teachers, and  librarians Women are nurses, not doctors Women are not as strong as men Women are supposed to make less money than men The best women are stay at home moms Women don’t need to go to college Women don’t play sports Women are not politicians Women are quieter than men and not meant to speak out Women are supposed to be submissive and do as they are told Women are supposed to cook and do housework Women are responsible for raising children Women do not have technical skills and are not good at hands on projects such as car repairs Women are meant to be the damsel in distress; never the hero Women are supposed to look pretty and be looked at Women love to sing and dance Women do not play video games Women are flirts Women are never in charge Male Gender Stereotypes Stereotyping is no different when it’s found out that a boy is on the way. The nursery is decked out in blue, his closet is filled with tiny jeans, polo shirts, and boots, and the theme is usually something like jungle animals or dinosaurs; something tough. Boys’ toys consist of trucks, dinosaurs, action figures, and video games. From the beginning boys are taught to be tough, to be protective, and to defend themselves. Boys are taught that daddy’s go to work and mommy’s stay at home; from their point of view, boys have fun and girls do all the work. Are you surprised to hear that most parents admit that they do not teach their sons how to do chores such as washing dishes or folding laundry? Instead, they teach them to take out the trash and mow the lawn; from the get-go boys are made to think that certain household chores are women’s work. This is a major stereotype, but the majority of American households  today would prove this to be true. Men are supposed to do the dirty jobs and anything that requires muscle, they are also supposed to go to work and provide for the family. Little boys see this and the stereotype continues. Other gender stereotypes that inaccurately try to describe all men are: All men enjoy working on cars Men are not nurses, they are doctors Men do dirty jobs such as construction and mechanics; they are not secretaries, teachers, or cosmetologists Men do not do housework and they are not responsible for taking care of children Men play video games Men play sports Men enjoy outdoor activities such as camping, fishing, and hiking Men are in charge; they are always at the top As husbands, men tell their wives what to do Men are lazy and/or messy Men are good at math It is always men who work in science, engineering, and other technical fields Men do not cook, sew, or do crafts Can you see how many of these actually are true of many men or women that you know? They may even be true for you personally, but they do not apply to every single man or woman alive. That is what makes them stereotypes; the fact that these things are considered, the norm and expected of every male or female. Each person is an individual and it is perfectly normal for a woman to run her own business while a man stays home with the kids. On the other hand it is also perfectly acceptable for a man to be a nurse or hate sports, or enjoy cooking. Men and women are individuals; they are more than just male or female. Our gender is only part of who we are; it does not define us as people.

The Pursuit of Happiness Essay Example for Free

The Pursuit of Happiness Essay The 2006 movie The Pursuit of Happyness, featuring will smith and real-life son Jaden Smith received significant financial success both during its original release and subsequent DVD edition. Inspired by the memoirs by self-made millionaire Chris Gardner together with Quincy Troupe, the film features the challenges of pursing the â€Å"American dream†, a challenge more easily associated with foreigners or immigrants to the country. The inspirational value of the movie is one of the reasons for its appeal. In the story, Gardner is portrayed as having employment is al subject to the social change faced by the unemployed. Though the premise of the story is not unique, the films approach illustrating how the collective impact of small social challenges can lead to homelessness highlights the concern of the spiraling social exclusion most middle class Americans have to deal with.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Gardner’s joke to his son regarding the drowning man who turned down the rescue of two boats in favor of waiting for God himself to save him is a testimony to the philosophy that he believes was key to his success. Similar to the adage that God helps those who help themselves, Gardner points out that one should not be so proud as to accept the help of others even if they do not compare to one’s expectation of the help that one needs. Moreover, Gardner’s story to his son encourages him to see the hand of God behind the opportunities, good and bad that comes his way going beyond corporeal or mystical manifestations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are key moments in the film where this can be most apparent. One of the early moments where this is seen is when he asks a man going out of a Ferrari what he did for a living and how he did it. The encounter, in real life with then top stockbroker Bob Bridges, led to Gardner’s introduction to a career in stock trading. Gardner again illustrates this idea in his interview with the internship position where he had to convince the panel to accept him though he came underdressed to the interview. Another example is portrayed in the daily rush father and son would always have to make at the end of the day to be able to get s a lot in the church shelter as well as the times when he sought â€Å"creative† ways of finding a place to spend the night in with his son which included railway station bathroom, subways and busses. The other scene that brings the deliver the same message was when the light of the bone density machine was being repaired by Gardner. But the most poignant illustrations of the philosophy behind Gardner’s quip are delivered by the conversations between father and son such as in Gardner’s lecture to his son regarding pursuing one’s dream despite others’ negative opinion viewing the city.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At many points in the picture, Gardner is portrayed as someone who is driven to the edge but is able to keep himself from totally falling into despair. His moments of self-pride in the movie are always resolved to have negative consequences such as having to run from a taxi driver and missing a slot in the shelter due to lending his boss cab fare. Often he is shown to have to swallow his pride to seek shelter or care but remains committed to alleviating his situation with his son as best he can and to not be dependent on welfare or the charity of others. Gardner’s view of helping one’s self emphasizes self-reliance but also self-realization. He points out that to be able to triumph from challenges: one has to be able to commit one’s self on doing so and pursuing every opportunity that comes. This implies the need to actively seek ways to accomplish such an objective, improving one’s self and learning from others and to persist regardless of failure. Work Cited The Pursuit of Happyness. Dir. Gabriele Muccino. Perf. Will Smith, Jaden Smith, Thandie Newton. Sony Pictures. 15 December 2006.

Studying The Database Management System

Studying The Database Management System A Database Management System is a commercial software program used to control, manipulate and maintain the Database by enabling users to access, store, organize, modify, retrieve, secure and provide integrity of data in a database. A DBMS accepts request from users or applications and instructs the operating system to transfer the appropriate data as shown in the diagram below. Wikipedia (2011) defines Database Management System as a set of computer programs that controls the creation, maintenance, and the use of a database. It allows organizations to place control of database development in the hands of database administrators (DBAs) and other specialists. A DBMS is a system software package that helps the use of integrated collection of data records and files known as databases. It allows different user application programs to easily access the same database. DBMSs may use any of a variety of database models, such as the network model or relational model. In large systems, a DBMS allows users and other software to store and retrieve data in a structured way. Instead of having to write computer programs to extract information, user can ask simple questions in a query language. Thus, many DBMS packages provide Fourth-generation programming language (4GLs) and other application development features. It helps to specify the logical organization for a database and access and use the information within a database. It provides facilities for controlling data access, enforcing data integrity, managing concurrency, and restoring the database from backups. A DBMS also provides the ability to logically present database information to users. Examples: Microsoft Access, My SQL, Microsoft SQL Server, Oracle and FileMaker Pro are all examples of database management systems. (Wikipedia, 2011). Microsoft Access: Microsoft Office Access, previously known as Microsoft Access, is a relational database management system from Microsoft that combines the relational Microsoft jet database Engine with a graphical user interface and software-development tools. It is a member of the Microsoft Office suite of applications, included in the Professional and higher editions or sold separately. In mid-May 2010, the current version Microsoft Access 2010 was released by Microsoft in Office 2010; Microsoft Office Access 2007 was the prior version. My SQL: MySQL is a relational database management system that runs as a server providing multi-user access to a number of databases. It is named after developer Michael Widenius daughter, my. The SQL phrase stands for Structured Query Language. Microsoft SQL Server: Microsoft SQL Server is a relational model database server produced by Microsoft. Its primary query languages are T-SQL and ANSI S SQL. Oracle: The Oracle Database (commonly referred to as Oracle RDBMS or simply as Oracle) is an object-relational database management system (ORDBMS), produced and marketed by Oracle Corporation. FileMaker Pro: FileMaker Pro is a cross-platform relational database application from FileMaker Inc., formerly Claris, a subsidiary of Apple Inc. It integrates a database engine with a GUI-based interface, allowing users to modify the database by dragging new elements into layouts, screens, or forms. Advantages Singh (2009) illustrates advantages and disadvantages of DBMS. A true DBMS offers several advantages over file processing. The principal advantages of a DBMS are the followings: à ¢Ã¢â€š ¬Ã‚ ¢ Flexibility: Because programs and data are independent, programs do not have to be modified when types of unrelated data are added to or deleted from the database, or when physical storage changes. à ¢Ã¢â€š ¬Ã‚ ¢ Fast response to information requests: Because data are integrated into a single database, complex requests can be handled much more rapidly then if the data were located in separate, non-integrated files. In many businesses, faster response means better customer service. à ¢Ã¢â€š ¬Ã‚ ¢ Multiple access: Database software allows data to be accessed in a variety of ways (such as through various key fields) and often, by using several programming languages (both 3GL and nonprocedural 4GL programs). à ¢Ã¢â€š ¬Ã‚ ¢ Lower user training costs: Users often find it easier to learn such systems and training costs may be reduced. Also, the total time taken to process requests may be shorter, which would increase user productivity. à ¢Ã¢â€š ¬Ã‚ ¢ Less storage: Theoretically, all occurrences of data items need be stored only once, thereby eliminating the storage of redundant data. System developers and database designers often use data normalization to minimize data redundancy. Warehouse of information, where large data can be stored. Systematic storage meaning data can be stored in the form of tables. Change of schema meaning it is not platform dependent tables can be edited to add new ones without hampering the applications. No language dependence meaning use of various languages on various platforms. Table joins meaning data can be in two or more tables and can be put into one table this enables easy retrieval of data. Data security meaning DBMS secures all your data. The data independence and efficient access of data Easy in data administration or data management. Provides concurrent access, recovers the data from the crashes. Disadvantages A database system generally provides on-line access to the database for many users. In contrast, a conventional system is often designed to meet a specific need and therefore generally provides access to only a small number of users. Because of the larger number of users accessing the data when a database is used, the enterprise may involve additional risks as compared to a conventional data processing system in the following areas. Confidentiality, privacy and security. Data quality. Data integrity. Enterprise vulnerability may be higher. The cost of using DBMS. Confidentiality, Privacy and Security When information is centralised and is made available to users from remote locations, the possibilities of abuse are often more than in a conventional data processing system. To reduce the chances of unauthorised users accessing sensitive information, it is necessary to take technical, administrative and, possibly, legal measures. Most databases store valuable information that must be protected against deliberate trespass and destruction. Data Quality Since the database is accessible to users remotely, adequate controls are needed to control users updating data and to control data quality. With increased number of users accessing data directly, there are enormous opportunities for users to damage the data. Unless there are suitable controls, the data quality may be compromised. Data Integrity Since a large number of users could be using a database concurrently, technical safeguards are necessary to ensure that the data remain correct during operation. The main threat to data integrity comes from several different users attempting to update the same data at the same time. The database therefore needs to be protected against inadvertent changes by the users. Enterprise Vulnerability Centralising all data of an enterprise in one database may mean that the database becomes an indispensible resource. The survival of the enterprise may depend on reliable information being available from its database. The enterprise therefore becomes vulnerable to the destruction of the database or to unauthorised modification of the database. The Cost of using a DBMS Conventional data processing systems are typically designed to run a number of well-defined, pre-planned processes. Such systems are often tuned to run efficiently for the processes that they were designed for. Although the conventional systems are usually fairly inflexible in that new applications may be difficult to implement and/or expensive to run, they are usually very efficient for the applications they are designed for. The database approach on the other hand provides a flexible alternative where new applications can be developed relatively inexpensively. The flexible approach is not without its costs and one of these costs is the additional cost of running applications that the conventional system was designed for. Using standardised software is almost always less machine efficient than specialised software. Cost of hardware and software meaning having to upgrade the hardware used for file based system it is very costly. Cost of data conversion meaning its costly to convert data of data files into database and have to hire database and system designers. Cost of staff training meaning organization has to be aid a lot of amount for the training of staff to run dms. Database damage meaning all data stored into a single file if database is damaged due to electric failure or database is corrupted on a storage media meaning all valuable data may be lost forever. It also takes a lot of time and effort to get DBMS started. Benefits of a Database Management System in an organization As discuss by the Ezinearticles (2011), organizations often times find themselves in a dilemma on how they can effectively serve the needs of their members. At the same time, they also enter a situation wherein there is difficulty in handling data, given the sheer volume of information. More often than not, the results of these instances are not anything but desirable; confusion, chaos, mismanagement, lost confidence by members, etc. To solve these problems, organizations turn to information technology (IT) experts for answers. With many years of experience in coming up with solutions for businesses and other entities, IT professionals have what it takes to come up with an effective data management and accreditation system that will be used by organizations. There must also be enhanced accessibility to the said system, which means that members from other locations can still gain entry into the system, regardless of elements such as time and geography. Investing on the services of IT consultants is, however, not like buying something from a store. It entails huge sums of money to come up with a good data management and accreditation system for an organization, aside from engaging the professional services of IT experts. Fortunately, IT experts can help minimize the cost through the creation of a database system based on existing resources being held by the organization. Investing on the services of IT experts and having a good data and accreditation management system may seem to be too costly, but the long-term benefits are worthy to be seen. By having a good database system, it will be much easier for organizations to deal with their members because of enhanced access to information. The placement of additional pieces of information can be done better if there is a good data management system. Having a good data and accreditation management system empowers members of an organization. This is possible because they have the ability to gain the necessary information about things that matter to them as members. They conduction of business with the organizations intervention is made faster and more efficient if a good data management system is in place. There is no reason for organizations to hesitate when it comes to investing on a good data and accreditation management system. The long-term benefits of having one are far greater than the costs, and will be very helpful to the organization and their members in the long run. Improved strategic use of corporate data. Reduced complexity of the organizations information systems environment. Reduced data redundancy and inconsistency. Enhanced data integrity. Application-data independence. Improved security. Reduced application development and maintenance costs. Improved flexibility of information systems. Increased access and availability of data and information. (Blurtit, 2011). Prospects in DBMS and Career Opportunities The work of a database administrator (DBA) varies according to the nature of the employing organisation and the level of responsibility associated with the post. The work may be pure maintenance or it may also involve specialising in database development. Prospects, the UKs official career website (2011) states that jobs available in this field are: Senior Database Architect Database Architect design and builds database structure and objects that best support operational and analytics application. Tests and debug physical database objects for performance and troubleshooting. * Design and implement optimal star and snowflake schema in the database * Communicate and collaborate with team members and management on the designed database structures and schemas * Write and present eloquently with the appropriate audience perspective in mind * Support troubleshooting of production issues of existing application as warranted * Participate in collaborative discussions with team members to monitor progress against enhancement queue and bug resolution. * Stay proactive in identifying potential risks/issues due to the overall application design and make recommendations. Database Administrator This position requires a Top Secret Security Clearance. This position will support a US Air Force Contract. The successful candidate will be responsible for planning, coordinating and administering computerized databases, including base definition, structure, documentation, long and short range requirements, operational guidelines, protection and logical-physical database design. Formulates and monitors policies, procedures and standards relating to database management. Identifies, evaluates and recommends relevant COTS software tools. Collaborate with software engineers, security administration, computer operations, network management and system administration to ensure quality and integrity of databases, application software and data. Responsible for performance monitoring, database. Database Architect Specialist Database Architect design and builds database structure and objects that best support operational and analytics application. Tests and debug physical database objects for performance and troubleshooting. * Design and implement optimal star and snowflake schema in the database * Communicate and collaborate with team members and management on the designed database structures and schemas * Write and present eloquently with the appropriate audience perspective in mind * Support troubleshooting of production issues of existing application as warranted * Participate in collaborative discussions with team members to monitor progress against enhancement queue and bug resolution. * Stay proactive in identifying potential risks/issues due to the overall application design and make recommendations. Database Administration Consultant Evaluates new database technologies and tools, sets database system and programming standards, applies database technology to business problems and manages the development and production database environments with emphasis on security, availability and performance. Provides database services in compliance with all audit and regulatory requirements. The ideal candidate must be experienced in the management of Oracle E-Business 11.5.10.2 including installation, upgrade, patching, cloning, backup and recovery, monitoring, tuning, security, and definition of procedures for custom development. The ideal candidate must be experienced in the implementation and management of Oracle E-Business 11.5.10.2 as configured for the Oracle Massive Availability Architecture. Senior Database Engineer Responsible for requirements analysis, software development and installation, integration, evaluation, enhancement, maintenance, testing, and problem diagnosis and resolution. Qualifications: Bachelors degree with ten (10) years experience as a Database Engineer in developing relational database software and experience with one or more relational database products. Preferred Additional Skills: Possess organizational and management skills, along with the ability to respond to crises objectively. Understanding of the current database management system releases. Conclusion The document that we have put together is a group assignment that was done by four individuals. Some of the problems that we faced as a group are that, we couldnt meet due to our clashing schedules; others are busy with other obligations. We would like to say that we tried to produce the best group work that we could, hopefully learnt from this experience to better ourselves for our future endeavors.

Research Issues in Parapsychology Essay -- survival-after-bodily-death

"I shall not commit the fashionable stupidity of regarding everything I cannot explain as a fraud." -C.G. Jung (Society for Psychical Research) "Parapsychology is a belief in search of data rather than data in search of an explanation." -C.E.M. Hansel (Alcock ix) For years, ghosts and poltergeists have been a part of our popular lexicon. From stories told around the campfire, to motion pictures like The Haunting, to books like the Scary Story series, everyone has heard a good ghost story or two. Many people claim to have actually been party to a few supernatural experiences themselves. But for as long as we have told these frightful stories, science has been attempting to explain them beyond the typical bump in the dark. This investigation into the paranormal eventually evolved into the field of parapsychology. Current research in parapsychology has three focuses: psychokinesis (PK), extrasensory perception (ESP), and survival-after-bodily-death experiences. Psychokenisis is direct mental interaction with objects animate or inanimate. Extrasensory perception is a general term for obtaining information about events beyond the reach of the normal senses ("Parapsychology FAQ"). Survival-after-bodily-death is the investigation into events and phenomena dealing with life after death. In this paper, I intend to look at parapsychology and the study of survival-after-bodily-death. This area of parapsychology is perhaps the most recognizable, yet also the least investigated. I intend to look at the rise of this field of inquiry as a science, the arguments for it and against it, and why survival-after-bodily-death is not as prominent a field as it once was. History Parapsychology's roots can be traced back to the... ...botree.com/ [Accessed 20 April 1999]. Parapsychological Association (1999, Dec.). Parapsychology FAQ. [Online]. Available: http://www.parapsych.org [Accessed 20 April 1999]. Price, Harry. Confessions of a Ghost-Hunter. Putnam & Company: London, 1936. "Online Research in Parapsychology." Encyclopà ¦dia Britannica. [Online] Available: http://search.eb.com/bol/topic?eu=70964&sctn=1 [Accessed 26 April 1999]. Rhine, Louisa E. The Invisible Picture. McFarland & Company: Jefferson, 1981. Society for Psychical Research. [Online]. Available: http://129.215.50.44/spr.html [Accessed 20 April 1999]. Tyrrell, G. N. M. Apparitions. Gerald Duckworth & Co. Ltd.: London, 1953 Weiner, Debra H. and Radin, Dean I., eds. Research in Parapsychology 1985. The Scarecrow Press, Inc.: Metuchen, 1986. Wilson, Colin. Mysteries. New York: G.E. Putnam's Sons, 1978.

My Philosophy on Life Essay -- Philosophical Life Essays

My Philosophy on Life Do you ever wonder why you are put into situations that you don’t know how to deal with? Would it disappear if you just closed your eyes to the many lights that life produces? Well most cases it doesn’t, the light is shining in your eyes like the sun and you have to deal with it. Sometimes I wonder why I act the way I do, and why I have to deal with situations that aren’t always the most comforting. You think you have something, but you realize that you have nothing on that one piece of life’s puzzle. When you sit down to think in silence about the world revolving around you, you realize that piece is near you. However, it is not close enough to grab with your hand or heart. You want to react with your mind, but your heart seers you in other directions that you weren’t ready for. When you think that you have found that perfect piece to complete the puzzle, you second-guess yourself about it. Is it really the prefect piece that will make the puzzle stronger, or are there other pieces that are better? Your mind runs faster than you can handle and it makes you think about the other pieces in the puzzle. Are the other pieces going to slowly come apart too or are they glued together and stable? You wonder that maybe-other pieces the perfect ones either, which gives you even more questions. Then you look at every piece individually and see how those pieces make you happy or sad. That one piece that brings you joy everyday knowing that it will be with you indefinitely. You dream at night about that one piece because you know it is the perfect piece to the puzzle that you can rely on. There are many pieces that allow ones mind to question, but you seem to glue that one piece into the puzzle. Some days the pieces all fit together, but other days, most pieces are scattered among others. One day brings hope, joy, confidence and happiness, but the next moment, it brings sadness, hopelessness, and loneliness. It takes time to find these p ieces to build the puzzle back to stability, but you find it easier to just forget about those negative pieces, You look back on those pieces, the good and the bad and sometimes wonder if you could have them back for just one day. You miss what those pieces brought to your life when they were positive, and tend to forget why they wondered away. Once you remember, you question your judgement. Life is full of many... ... change it. The problem is, you can’t change it no matter how tight you close your eyes and hope. Face problems as they occur, you cannot run from any problem, no matter how major or minor it may be. Where ever you run, the problem is following you, and can’t disappear until you deal with it. Open your eyes to what is going on now, and make the best of every situation. Your conscious follows you in your dreams and will never let you forget what has happened, it is always in the back of your mind. Never go to bed angry because the problem will be there when you wake up. You may lose sleep over the problem, because you constantly think about how you could have changed things or what you could have done different. Do you ever realize that you think of something better to say or better to do after you do it? This is because sometimes you react without fully thinking about the situation. You use your mind instead of your heart sometimes. Your mind gives you a quick react ion on what to do, which may not always be the best. The heart tells you the true thing to do, and lets you know when you were wrong. It examines the situation to the fullest and decides what is the right thing to do.

Teaching Vocabulary to Young English Learners

A crucial component of learning a foreign language is the acquisition of vocabulary. For young learners, the very first words that they acquire could lay the profound basis for a better later learning of the children. This study is intended to investigate the specific application of techniques in teaching English vocabulary to young learners. I strived to investigate the current techniques in teaching vocabulary to young learners and studied the difficulties that teachers encounter during this process. Oral interviews, questionnaire and observation schemes were used as useful instruments for data collection. The questionnaire-based survey aims to scrutinize teachers’ common techniques in teaching vocabulary to young learners, general difficulties that they meet in teaching. Oral interviews and observations serve to elaborate on the information gathered from questionnaires and discover teachers’ opinions on how to solve arisen problem in language classroom, especially during vocabulary section. The result of this survey indicates that using flashcards in presenting, sorting tasks in practicing and sentence completion in revising vocabulary are three most preferably common techniques in teaching young learners the English vocabulary. The exploitation of combining different techniques is considered rather limited; in conclusion,, this study provides some suggestions for teachers to realize the benefits of having available activities and games in young learners’ classroom. 1. Introduction I chose this topic for my research study because I consider that for young learners, vocabulary and grammar are two essential units that require them to master at early stage. It was once claimed that â€Å"experienced teachers of English as a Second Language know very well how important vocabulary is. They know their students must learn thousands of words that speakers and writers of English use. † (Allen, 1983). The well-known linguist Wilkins, one of the leaders in language learning and teaching, indicated that â€Å"without grammar, very little could be conveyed, without vocabulary nothing can be conveyed† Teaching vocabulary is considered to be an add- on to teaching grammar or simply a by-product of language teaching and communicative functions. The reasons are: firstly, too many words in one sentence are believed to break its grammar structure and spoil children in learning systematic grammar; secondly, it is thought that vocabulary can be learned through experience only and therefore, there is little need for the teachers to focus much on teaching their students vocabulary; and thirdly, they put the emphasis of teaching grammar on priority to vocabulary are already taken too much of any lesson in the classroom. The basic concept of how important teaching vocabulary in class is, was not recognized until late 1970s and 1980s when people realized the necessity of vocabulary in reading comprehension (Allen: p. 5) Learning a new language with native speakers can provoke learners’ motivation and boost their confidence in quickly obtaining language step by step, native teachers, in many circumstances have to face the obstacle of slow or misbehaved students, particularly in vocabulary section. This study therefore was conducted, aiming at reviewing common techniques in teaching vocabulary to young learners. . An overview of Vocabulary 2. 1. 1. Definition In order to find the best and most easy-to-understand definition of the vocabulary, is such an unfeasible task. Each linguist or scholar, in his specialized field, with his own set of criteria has found out for his own a way to define vocabulary. However, in the most popular way, Cambridge Advanced Learner's Dictionary has applied a meaning for vocabulary as â€Å"all the words which exist in a particular language or subject. † In the context of learning English as a Foreign Language, the vital role of vocabulary is inevitable. This has been claimed by many linguists and experts in the field. Wilkins (cited in Thornbury, 2002) clearly stated that â€Å"without grammar, very little can be conveyed; without vocabulary, nothing can be conveyed† (page 13). Coincidentally, H. Dellar and D. Hocking indicated that progress made from learning grammar most of the time would be much less than that from learning vocabulary. To be short and concise, when comparing the importance of grammar and vocabulary, both mentioned statement above show that most of learner’s improvement was created when the learner himself learned more words and expressions. It was also emphasized when it came to communicate that â€Å"you can say very little with grammar, but you can say almost anything with words† (Thornbury , p. 13). 2. 2. Young learners 2. 2. 1. Definition The term â€Å"young learners†, according to the author of the book An A-Z of ELT, Thornbury , â€Å"is used to describe children of pre-primary and primary school age, although it is sometimes used to include adolescents as well† (p. 250). In the same way, â€Å"young learners† as defined by Sarah Phillips (1993) are â€Å"children of formal schooling (five or six years old) to eleven or twelve years of age. † (p. 4). Teaching English to young learners, therefore, has a long history: in many multilingual countries, primary school children are taught English as preparation for secondary school, where it is the medium of instruction. In recent years, there has been a phenomenal increase in the teaching of English to young learners, in EFL context as well as in ESL, and in state school as well as in private ones (Thornbury, p. 251). 2. 2. 2. Characteristics of young learners Vocabulary knowledge is a major building block in children's early literacy development. It provides the foundation for learning to decode and comprehend text. Many children, especially English language learners, need support in acquiring the substantial vocabulary they need to become good readers. Reading books to children is one way to introduce them to a wide range of vocabulary that they may not hear in their everyday conversations with adults and peers. Young learners need to be able to transfer their understanding of words to new contexts, so that when they see or hear those words in other places they understand what they mean. Talking about words from book to book is one way of showing children how words are used in other contexts. Another way to help them see how words are used in other contexts is asking them to think about how the words apply to their own knowledge and experiences. In explaining the word freight, for example, a teacher might say, â€Å"Have you ever seen a train on the tracks? Did you notice the cars of the train? Inside of those train cars, there are lots of things that are being taken from one place to another. The stuff that is being brought from one place to another is called freight. What are some things that you think could be freight on a train? † 2. 3. Vocabulary teaching . 3. 1. Stages in teaching Vocabulary Basically as proposed by Gower (2005) and Thornbury (2002) there are three stages in teaching vocabulary namely presenting, practicing and revising. In this research, I am going to list each stage with its typical features to have a better review for further techniques followed that. 2. 3. 1. 1. Presenting The title of this very first stage has indicated clearly its funct ion in introducing new lexical items to learners. As suggested by Thornbury, learners need to learn both the meaning and the form of a new word. Therefore, as he claimed, it’s worth pointing out that both these aspects of a word should be presented in â€Å"close conjunction in order to ensure a tight meaning-and-form fit† (p. 75). If the co-writers of Teaching Practice (p. 146) immediately referred to the effectiveness of using visual aids in presenting new words, Thornbury specifically emphasized the importance of cutting down â€Å"the gap between the presentation of a word’s form and its meaning† so that learners could possibly be at ease to make a â€Å"mental connection between the two†. He also stressed some major factors, subject to which the number of words should be presented. . 3. 1. 2. Practicing Suggested by Gower, students often need a little time for the new lexical items to â€Å"sink in† (p. 148). He pointed out that learners may recognize new item but often delay putting it into active use. In this case, is of pure necessity the use of planned activities for recyclin g and reactivate the new vocabulary. This kind of practice, as implied by Thornbury (2002) underlines the popular belief that â€Å"practice makes perfect† (p. 93). He additionally emphasized the action of moving words from short-term memory into permanent memory. He emphasized that â€Å"new knowledge – i. e. new words – needs o be integrated into existing knowledge – i. e. learner’s existing network of word associations, or what is called the mental lexicon. † (p. 93). Words or lexical items need to be put to work, or into practice as it is often understood in many other contexts, in order to ensure the long-term retention and recall. Vocabulary needs to be placed in â€Å"working memory† and subjected to different operations which would be mentioned intricately in the later part of techniques in practicing vocabulary. 2. 3. 1. 3. Consolidating and Revising Checking students’ comprehension and revising those words are a final important stage in teaching this specific field. In this stage, students are advised to complete high-level tasks namely production tasks. The author of many famous books for English language teachers grouped decision-making tasks into the second stage when learners needed to decide and make their choice in facing up with already learnt items. 2. 4. Techniques in teaching vocabulary There are three main parts or namely stages in teaching vocabulary, as they are mentioned above. . 4. 1. 1. Techniques in presenting vocabulary Proposed by Doff (1988, cited in ELT Methodology II, 2009) and Thornbury (2002) and Nation (1994) a variety of techniques can be used or combined in introducing vocabulary. 2. 4. 1. 2. Techniques in practicing vocabulary Identifying tasks, involving tasks of finding words in texts. â€Å"Listen then tick the words you hear† can be one obvious example of this type. Identification is the first step in recognizing words and requires learners do easy task as counting, ticking or a bit difficult is to unscramble words as in anagram. Selecting tasks are â€Å"cognitively more complex than identification tasks†. For selecting tasks, learners will have to do recognizing words and making choices amongst them at the same time. Finding and odd one out is a common task that teachers may often use in class for checking comprehension. Learners are also requested to do matching tasks, apart from recognizing and making choice amongst words. In this kind of task, learners may need to pair a set of given words to a â€Å"visual representation, for example, or to a translation, a synonym/antonym, a definition or a collocate. (p. 97) Learners are being asked to do sorting tasks, by grouping words into different categories. It should be noted that the categories can be given in advance or learners have to guess what the categories are. 2. 4. 1. 3. Games Games are one indispensable advice for many teachers not only in English teaching but also in the field of language teaching. Instead of listing common word games, I wil l discuss the function and effectiveness of using games in teaching vocabulary as a major topic. Drawn upon the characteristics of young learner, one typical characteristic of them is moving around almost all of the times and cannot be sitting quietly for more than five minutes. Yet they can be often keen on word games with a variety of options and movements. Especially in the context of teaching English to Romanian learners who are often labeled as inactive and afraid of risk-taking learning, games are said to be an extrinsic motivation for them to participate actively in the lesson. Games bring in relaxation and fun for students, thus help them learn and retain new words more easily. Secondly, games usually involve friendly competition and they keep learners interested. These create the motivation for learners of English to get involved and participate actively in learning activities. Thirdly, vocabulary games bring real world context into the classroom, and enhance learners’ use of English in a flexible, communicative way. Advantages of using games in learning vocabulary were indicated by showing that games not only helped and encouraged learners to sustain their interest but also gave teachers a helping hand in creating contexts. This is particularly true when learners need useful and meaningful contexts to better their understanding of new words or in general, lexical items. 2. 5. Difficulties in teaching vocabulary This study, concerning the issue of constraints encountered by teachers, deliberately focuses on finding external factors, that is to say factors related to teachers themselves are spared for a larger scale research. In this case, difficulties in teaching vocabulary are said to often arise from the nature of vocabulary itself. The very first difficulty recognized in teaching words is the matter of whether to teach form first hen meaning or meaning first then form later. Another matter deterred by many researchers is about the mistakes that learners often make when learning vocabulary. External factors can be seen from the different levels of learners in one class; class size can grow to unexpectedly big; learners keep using their first language and more importantly students appear to be uncooperative. Those factors once happen in class can negatively hinder the efficiency of both presenting and practicing new words; additionally badly affect teacher’s plan and demotivate many activities performed by him/her (Harmer: p. 27). 2. 5. 1 Proposed activities and games in order to make a lesson vivid 2. 5. 1. 1 Proposed activities: Bingo: is useful for checking students’ comprehension and pronunciation of the old vocabulary. Teacher gets the class to brainstorm a list of ten or fifteen new words and puts them on the board. Students choose any five and copy them into a piece of paper. Teacher reads out the words. Each time having one word that teacher reads, students put a tick or cross that word. The one to have five ticks or crosses shouts â€Å"Bingo† and the game can continue. Word associations: Teacher writes a topic in the middle of the board and gets students to think about words that associate with it. In case students cannot think of as many words as expected, teacher can ask question to provoke answers that may enlighten students’ ideas. Half a crossword: this activity is to get students to use sentence for asking the meaning of a word. Students work in pair, each receives half a crossword. One student, in order to get the answers for the missing half has to ask the other either to act or give a definition of the word. Pictionary: Teacher can utilize it as a fun activity in class. Class can be divided into two big groups. Each time, one person in the group, after receiving one word/phrase from the teacher has to turn to his/her group to draw so as to get the group guess correctly the word. Members take turns to draw and the activity can be played twice but should be not too long. 2. 5. 1. 2 Proposed games: Board sentence making: the rule is quite easy to follow and it is specially created to increase team work as well as the acquisition of words. The class is divided into two teams; each team is given six to seven small white boards. Teacher writes a word on the big board, each team has to make a sentence using the given word. Each word of the sentence must lie in each small board that the team is provided. Categories: Young learners work in pairs or small groups. On a piece of paper, they draw up a number of columns, according to a model on the board, each column labeled with the name of a lexical set: e. g. fruit, animals, transport, clothes. The teacher calls out a letter, B for example, students write down as many words as they can beginning with that letter in the separate columns (banana, bus, blouses, bat, †¦). The group with the most correct words wins. Drawing/ miming or explaining: this is a game played with the dice. Each time, representative from one of the two teams in the class has to throw the dice to know whether they have to draw (if throw 1-2), mime (3- 4) or explain (5-6) the word that teacher gives them. It can create a fun learning environment when students really don’t want to explain but they throw 5 instead. Hammer: the aim of the game is to get students quickly operate words that they have learnt in class. Students stand in a circle, teacher stands in the middle of the circle, holding the paper hammer. Teacher can give a topic himself or ask students to choose one topic in which every one in the class has to take turn call out a word belonging to given topic. Anyone who cannot give one word will be hit on the head with the hammer. The last person to stay is the winner. Pronunciation race: In this game, class is divided into small groups. Each group sends a representative to the board. The teacher gives the rest of the group a small grid of words which they use to pronounce to the member at the board. Once hearing the word, that member has to write down the word he/she gets. The team with most of the correct words wins. Spelling race: Class is divided into two teams. For each time teacher writes a scrambled word on board and two representatives from each team have to race to the board and write the correct spelling of the word. Each correct word wins the team a point. The team with the most points wins. Stop the bus: In the same way as Categories, students write labeled column. When teacher calls out a letter, C for example, students have to find one word which starts with letter C and belongs to provided category. The first group to find all words shouts â€Å"Stop the bus†. The other teams have to stop. Teacher checks accuracy and spelling. Word Bang: This game can be used best to check students’ understanding of old vocabulary in class. The class stands in a circle and teacher stands in the middle holding a set of flashcards (make sure that students know all the cards in advance). Each time, two students compete each other to shout out loud the name of the card that teacher shows in front of them. The quicker is the winner. The game continues until there is only one student left, who is also the winner of the game. Word snap: It has the aim to get as many pairs of words as possible. Divide class to work in pairs or small groups. Each pair/group receives a set of words and pictures which correspond to the words. Each time one student face up two cards, if they match he will take them, if they don’t, he has to put them face back down. Turn goes to the next person. The one who gets the most pairs win. 3. Conclusion As the title of the paper suggests, this study has its focal point in investigating the current implementation of techniques used in teaching vocabulary to young learners, accompanied by difficulties and solutions. As a conclusion, common techniques in teaching vocabulary to young learners can be divided into three groups. For presenting new words, using flashcards and miming are preferred by most of teachers. In getting students to practice the words they have learnt, grouping words into certain categories preferably outnumbers the other techniques. For the final stage in teaching vocabulary – revising, most of the teachers say that they have been familiarized with sentence and text completion rather than that of creation. Finally, this research proposes some compiled games and activities that might be helpful for teachers’ repertoire. 4. Summary: Scopul acestui studiu este acela de a sublinia importanta invatarii vocabularului, de catre tineri, inca din faza incipienta. Am incercat sa prezint cateva idei, despre ceea ce inseamna predarea vocabularului si implementarea tehnicilor folosite in predare, alaturi de dificultatile intampinate cat si solutii pentru reusita. Definirea vocabularului poate fi inteleasa prin, totalitatea cuvintelor ce alcatuiesc o limba. Prin elev tanar ne referim la acea categorie de copii cuprinsa intre 5-12 ani. Ca si concluzie, cele mai folosite tehnici in predarea vocabularului tinerilor elevi pot fi impartite in trei grupe(prezentare, exersare si recapitulare). In prezentarea noilor termeni( cuvinte), folosirea cartonaselor ilustrate si mima este cel mai des intalnit procedeu. In a-i face pe elevi sa exerseze cuvinte invatate, gruparea cuvintelor pe anumite categorii este cea mai de succes metoda folosita.. In ceea ce priveste etapa finala in predarea vocabularului –recapitularea, majoritatea profesorilor spun ca au fost obisnuiti cu finalizarea propozitiilor si a textelor, decat cea a crearii. Spre finalul lucrarii am incercat sa descriu cateva jocuri si activitati care ar putea fi de folos in alcatuirea portofoliului unui profesor.

Children of the Sea by Roger Michell Essay

In â€Å"Children of the Sea†, there is a lot of pain, suffering, mischief, and sometimes happiness. Throughout the story there are many internal and external conflicts. It has to do with a lot of mixed emotions and full of lessons learned, where a boy and a girl in love write letters to each other. The main conflict in this story has to do with the Militia’s and the Radio Six Youth Group. The Militia’s were people or soldiers who were trying to take over Port-au-Prince, Haiti. The Radio Six Youth Group was young adults or teenagers who went against the Militia’s and expressed themselves through the radio. The boy in one of his letters he claimed that â€Å"It was nice to have a radio like that for a while, where we could talk about what we wanted from government, what we wanted for the future of our country.† He said this because he believed that the Macoutes were dirty mean people. Therefore the Macoutes did not like this and so they would kill an yone who was against them. In addition to this conflict, Madan Roger; Port-Au-Prince resident, the girls’ neighbor, had a son that was part of the Radio Six Youth Group. One day the Macoutes killed him and only returned his head to Madan Roger. Madan Roger was in so much agony, she was also very furious with those filthy Macoutes and so she started yelling mean and nasty things to them. The Macoutes had this thing to barge into people’s homes and make the mother and son, and the father and daughters have sexual intercourse. One afternoon the Macoutes went into Madan Rogers’ house looking for her son, but Madan Roger started yelling and screaming â€Å"You already killed him, do you want to kill him twice? Go ahead and kill me you already did the worst thing possible to me, kill me!† They started to pound on her, you can hear the guns coming down on her head, and Manman (The Mother) whispered to Papa (The Father) You can’t just let them kill her, go and give them some money like you did for your daughter Papa said that the only money he has left is to get them out of Port-Au-Prince tomorrow morning. He can’t just give up on they’re future that he has planned out for them in Ville Rose. The next day after Madan Roger was beat to death, the girl, her father and mother were finally going to leave Port-Au-Prince. â€Å"Papa did not want to go in Madan Rogers’ house and check on her before we left; he thought the soldiers might still be in there.† The girl and her mother were very sad about what happened to their neighbor, and so to show how much they care they both wrapped black cloth around their heads. Reading â€Å"Children of the Sea† made me realize that not only I have been through some difficulties in life, but so can other people; and maybe even worse. Throughout this story, I learned to appreciate more people and things in life, that you should not take anything for granted and that we should be thankful for who and what we have in our lives each and everyday.

Critical analysis of affected of economic crisis on the luxury brand market Essay

I- Introduction Luxury Market has been important parts of the global retail market as well an important part of the global economy. Bain & Company (2011) estimate the value of traditional luxury market including fashion, jewellery and Dinnerware line represents approximately â‚ ¬ 150 billion to â‚ ¬ 200 billion in 2010 which is an dramatic increase from estimate that the global luxury market was worth about $ 86 billion in 1990 (McKinsey & Co, 1990). Since the 1980s, the luxury market has been growing at ten per cent per year. The growth rate of luxury is much higher than the growth rate of the global economy, which makes the luxury industry, relevant and important economic factor in the economy McKinsey (2011). Larousse (2005 p. 762) states: â€Å"Sophistication, which makes the splendour and comfort in the ways to live† The consummation of luxury by customers is due to the motivation to buy specific brands with quality products. The use of its products and consumer motivation are the result of consumption (Ahuvia & Wong, 1998). See more: how to write a good critical analysis essay Uncertainties are present in the current economic climate but Bain & Company (2011) estimates that the luxury market is going to grow in the coming years at about five to six per cent per year around the world and in Asia with more than a ten percent growth rate. As mass market manufacturing increases, companies want to increase the quality of their luxury products in order to retain their customers (Heine, 2011). A better understanding of the effect of the economic crisis on the luxury fashion brands will be identified and understood for the purposes of understanding the effect of the economic crisis on the luxury product industry. Kapferer, (2009) argues that without clear-cut specification of luxury it is impossible to distinguish the luxury consumer or luxury brand, from others who are not. In this thesis the author will start by explaining the aims and how the author intends to achieve his aims. Then a literature review will be undertaken to try and determine and define what luxury is and define various factors, which make a product luxury. The author will also try and generate a better understanding of why are luxury products important and the different target markets who they is important for. The author will discuss the methods used to complete the study. The Author will then present various factors, which affect the Luxury fashion brands in the economic downturn. Finally the author will provide his findings and conclude discussing the effects of the economic downturn on the luxury fashion market 1. 1 Rational The author has chosen to approach and better understand the world of luxury because of a personal interest at an academic level. In addition, the author being a student of luxury for more than 5 years want to deeper understand how big luxury brand adapted to the economic crisis. 1. 2 Aims & Objectives The objective of this thesis is to study and analyse the luxury market and the threats that surround it. The aim of this study is to examine to what extent the economic crisis affects the luxury market. The objective is to understand the concepts implemented by the luxury market during this period of financial crisis. This thesis will be useful for understanding and analysing the luxury market and understand the various tools marketing used. 1. 3 Research question -Understand the luxury market and its operation. -Understanding the economic crisis on the financial market of luxury and magnitude. -Assess the extent to which marketing tools are used during the economic crisis. -Include the importance of consumer and luxury image in marketing. -Evaluate the various threats of the luxury market. 1. 4 Theoretical framework II- Methodology The methodology chapter will allow the researcher to understand and describe the different methods that can be used to successfully complete the objectives of this research project and move towards the aim of the research. Gillham (2000) explained that some methods are more appropriate depending on the subject and objectives. It is necessary to adapt the methodology on the project. Gillham (2000) also argues that research is about creating new knowledge, in a multitude of disciplines such as medicine, history or social works, by using evidence in the form of quantitative and qualitative data. The definition of methodology, according to Hart (2007, p. 28) is: â€Å"A system of methods and rules to facilitate the collection and analysis of data. It provides the starting point of choosing an approach made up of theories, ideas, concepts and definitions of the topic; therefore the basics of a critical activity consisting of making choices about the nature and characters of the social world (assumptions). This should not be confused with techniques of research, the application of methodology. † In this section the researcher highlights, discusses and assesses the methods used for the collection and evaluation of data. The researcher will focus on secondary research for the purpose of this research; the methodology will include the reasoning and justification for the choice of research design, construction method and also the sample of literature to be used to demonstrate a thorough understanding of the aims and objectives of the research. 2. 1 Choice of the research design Research is defined by Saunders et al. (2003, p. 488) as â€Å"the systematic collection and interpretation of information with a clear purpose. † The goal is to collect and analyse information to get a clear and established goal. The most appropriate method for this study is secondary research. It was selected by the author with the aim of examining the luxury market and the various threats that surround it as the crisis. The goal is to achieve a critical analysis of the current market situation for luxury brands. In addition Cottrell (2005) argues that many reliable sources are now available online. Secondary research via the Internet can provide data of better quality than the result of primary research. In performing secondary research, the author has made a very wide collection of information from the literature. Reading books, newspapers and articles online, acquired a clear and comprehensive knowledge of the subject. Considered safe by Saunders et al. (2003, p. 52) and it is recommended that. â€Å"They are evaluated by peers before publication to assess their quality and convenience. † To ensure that the collection of information, theory and model’s necessary and relevant; the author also conducted secondary research in the sources of the luxury market. The press releases and video from website such as Vogue, Fashion TV, Word of Fashion has allowed to deepen the knowledge. Stewart and Kami (1993) explain that the use of secondary data sources is an advantage. In addition, the authors point out that it allows the researcher to make a comparative analysis between the new collected data and previous data. 2. 2 Construction of design â€Å"You need to maintain a critical perspective, the evaluation of the study on its own merits and in comparison with other studies on the same or similar problem. † According to Saunders and al. (2003 p. 483) Saunders et al. (2003 p. 488) explains also the research: â€Å"The systematic collection and interpretation of information with a clear purpose† The objective of the systematic collection and interpretation of information is to analyse and criticize the effects of economic crisis on the market of luxury brands. The research plan established for this research project is the collection of qualitative information in a secondary search. During the construction and implementation of secondary research, it did not just say to read the previous literature, as explained Rudestam and Newtown (2001, p. 60) Critical evaluation is an integral party of process research and allows the completion of the secondary research. According to Cottrell (2005) Critical thinking is a complex function of deliberation that provides the skills and attitudes. Human nature is not the same for everyone. Some people are suspicious and the other is in trust. But in critical thinking that is different. This is not a character trait but a system of methodology used to analyse. According to Stewart (1993) and Saunders (2003) that secondary research is better suited for this research. In this thesis, the researcher collected data only secondary, secondary research allows access to reliable information and theories that are related to branding. Stewart and Karmins (1993, p. 3) argues that secondary research differs from primary research so that secondary research is based on reliable as primary research based on the analysis of the author information. The data required for completion of the aim and objectives is readily available from various secondary research resources. Primary research could have helped to provide the researcher with a first hand insight into the industry but the lack of accessibility to the key stakeholders and also time constraints to the research made primary research not feasible. 2. 3 Scope of research The luxury market is a vast market. It includes many products such as clothing, jewellery and cars; And also many services such as travel and hotels. As the luxury market is the researcher will focus on a particular sector of the luxury product industry for the purposes of a targeted and viable research. This will help the researcher to look at factors affecting the specific area of luxury in detail. As Bain&Co (2010) suggest Fashion is now the luxury sector expanding. The current craze for the fashion industry propels the luxury clothing first. The researcher is studying the field of luxury clothing. For the purposes of this research brands such as Louis Vuitton, Hermes, Dior and Chanel will be quoted at example to understand the current luxury market status. III- Literature Review A review of the literature is very important for any research and is an essential part of it (Webster and Watson, 2002). With the support of a literature review, the knowledge that is already prevalent on the topic in question may be determined (Hart, 1999). An incomplete comprehension the current literature might lead to misunderstandings on the subject. Hart (1999) defines a literature review that the widespread use of literature to support an approach to a topic the establishment of a methodology which can be used and the importance of new functionality that could potentially be supported by further research. It is also said â€Å"†¦to quality means the width and the appropriate depth, rigor and consistency, clarity and conciseness, analysis and efficient synthesis â€Å"(Hart, 1999, p. 1). Webster and Watson (2002) define an effective review of the literature to be based on in-depth knowledge, and give us an understanding of where more research is needed. Cottrell (2005, p. 127) explains that when looking for evidence to support an argument that has been spoken on the subject in the literature should be considered, where relevant information can be found and understanding of the leading authorities on the subject. From the definitions, it is clear that it can be derived from a review of the literature effective (Levy and Ellis, 2006) 3. 1 What is luxury? 3. 1. 1 Definition Luxury brands looking to be desired and known by all, but consumed only by the happy few to keep their prestige explains Kapeferer (2002) This summarizes the overall strategy of luxury brands, however, some inconsistencies persist in the clear explanation of the definition of luxury. Gutzats (1996) expresses luxury with exhaustive definition â€Å"Luxury two levels of representation. The first level is important. It includes product and brand (its history, its unique expertise and talent) second level is psychological, it is performance that our social environment and our brands influence us. † Luxury is a product with multiple objective characteristics that make it unique and rare, but also subjective characteristics with experience because of the importance that has consumers during the purchase process. The rarity factor of a product is essential to the concept of luxury. Explained by Dubois (2001), the prestige of a luxury brand can lose value if too many people own it. The distribution of a luxury product is very important; it must be selective to maintain the scarcity of the product. However, according to Kapferer (2002), the luxury market is in perpetual change. Several factors explain why the brand luxuries change their relationship with the principle of scarcity and become more accessible to a wider audience. Diversification of luxury brands with the creation of range of accessories and cosmetic product for the consumer access to the general public. Partnerships with general public brands, the Masstige contraction of Mass and prestige, or prestige for the masses. Is concept allows enlargement of the luxury market. (Kapferer, 2009) 3. 1. 2 Relativity The vision of what is necessary and desirable is relative. It depends on the perspective and perception of the consumer. Depending on the consumer perception of luxury is not universal. Buttner and al (2006) argues that relativity of luxury is divided into several categories. The economic relativity, cultural, regional, temporal and situational. 1. 3. 1. 2. 1 Economic relativity Kisabaka (2001) suggests economic relativity is expressed by the difference in perception of luxury depending on the economic situation of the consumer. For example, a pair of jeans ? 70 will be considered by a category of consumer as usual while for another it could be a luxury item. From a perspective of another consumer group a pair of jeans worth ? 2000 might not be considered a luxury product. The perception of price and its relativity to luxury can be argued to be relative to the consumer. 2. 3. 1. 2. 2 Cultural relativity Kemp (1998) suggests cultural relativity can be expressed as a function of the consumer culture. Whatever the consumer culture, luxury is a product, which is not trivial and necessary in everyday life. Kemp (1998) But cultural relativity has no reference to the availability of the product but the product vision based on the culture. A product can be considered luxury or not, based on the culture. Kisabaka, (2001) argues in some cultures a product can be ordinary and undesirable while for another it will be indispensable to belong to the culture of his country. For example, alcohol can be seen as a luxury product in European countries, while in Islamic countries there will be a product that very few people consume. (Berthon and al. , 2009) However, Mortelmans (2005, p. 497) argues: â€Å"Every social group can be said to have its own luxury† Reith & Meyer (2003) suggests every culture has its symbols and social distinctions. The consumer of the same culture can be part of different socio-professional category. For example, the hip-hop culture embraces gold teeth and considers it a luxury while it might not be desirable for a different cultural group. Kemp (1998) also argues cultural values express different preferences of luxury; they differ depending on age, sex, and education. It is important to differentiate the perception of luxury based on knowledge of the symbols of luxury. But also different perceptions in different cultural groups. 3. 3. 1. 2. 3 Regional relativity Reith & Meyer (2003) express regional relativity in terms of availability of the product. A product mass distribution in a country will not have the luxury status. However, a product, which is rare in a country, takes of value because of its rarity and exclusive distribution. For example, a sunny day at the beach can be considered as a luxury for the countries of Europe. But in the Caribbean this represents the daily weather. 4. 3. 1. 2. 4 The Temporal relativity. Matsuyama (2002) defines temporal relativity by changes in perceptions of luxury over the years. The reasons for these changes in perceptions are societal trends and the development of technology. (Schiereck & Koenigs, 2006) Technological advances for consumer products can change their perspective of luxury For example, Reith & Meyer (2003) the television was created in the 1930s when it was considered a luxury, since the progression of technology televisions are present widely in his homes which has led to a change in the perception of luxury. This product has become common in homes is no longer a luxury product. However Koschel (2005) argues that the process can be expressed in the opposite direction. Natural resources such as clean air, water became scarce in some countries. Kapferer (2008) suggests temporal relativity is a specific factor of luxury because it is not stable and steady and could change readily. (Jackel & Kochhan, 2000) Luxury is not universal and adapts as a function of some factor. It is important for companies to understand these factors and adapt ait’s marketing to influence different groups to sell its products. 3. 2 Luxury customer Gilles Lipovetsky (2009), philosopher suggests: â€Å"Do not have faith in a future that is mechanically better and fairer, there are still people in the hope of a better life, the feast of the senses, the beauty to expect that we leave the monotony of everyday life. Luxury is no longer the accursed share, but â€Å"dreams, excellence and superlative, this human need. † It can be inferred from the above statement that luxury for a consumer is an achievement of itself. A luxury consumer wants to show his wealth and property, luxury goods are a reflection of the wealth. The motivation of pleasure today became the first luxury purchase motivation to its traditional buyers. (Gilles Lipovetsky, 2009) According to Okonkwo (2007) a purchaser of luxury products cannot be considered as a mere client of luxury, but as an individual part of a network of the brand. It is by sharing with him the ritual and the traditions of the bard, which they have purchased, by teaching the consumer these details about the brand itself the sense of community and attachment towards a brand is built. It can be inferred that unlike mass-market brands, the luxury brand should tell a story and to give the customer want to be a part. Gilles Lipovetsky (2009) explains luxury Consumption Consuming is both a product, a legend / myth, tradition, knowledge and ritual use. 3. 2. 1 Customer behaviour Kapferer (2004) suggests that there are several categorize consumers of luxury brands into different groups. Lombard (1989) argues that customers can be differentiated on the basis of their purchasing power. A customer with the financial resources has the capacity to buy products from all the different categories of luxury products (see section 3. 4. 3). These elite customers not only form the key user base of the product but also are a great advertisement for the luxury status of the product. Customers of the elite are the generators of the turnover of luxury brands. They are loyal and hold the financial resources to consume luxury goods when it desires. This type of customer only buys clothes from luxury brands. Occasional customers have the financial resources necessary to consume luxury products but are not addicted. They consume luxury when the mood or the occasion arises. They are not faithful because they can change the luxury brand in the trend. (Bain&co, 2008) The low-income customers who consume when their financial situation allows them. This type of customer consumes the occasional high-priced products for exceptional period (Christmas, birthday). However this type of client is the target of entry-level luxury products. Low-income customers consume perfumes and cosmetics in large quantities. This allows them to detain a part of the brand without spending an extravagant amount. According to Berry (1994), three levels of luxury can be presented: the unattainable luxury reserved for extremely rich people, luxury means restricted to middle class high and affordable luxury reserved for the middle class. Each level corresponds to a totally different type of marketing because the target is not the same, the brand must adapt depending on the area they choose. Consumer’s behaviour while buying luxury products can be affected by three different effects. (Leibenstein, 1950) 5. 3. 2. 1. 1 The Veblen Effect One can distinguish consumption to be under the Veblen effect, conspicuous consumption. Leibenstein, (1950) suggests the consumer buys the luxury product due to its high price. The work of Bourne (1957) explains the influence of peer groups on consumers in their purchases of luxury goods. Vigneron and Johnson (1999) also argue that a positive relationship is observed between conspicuous consumption and peer groups. In addition, Bearden and Etzel (1982) also explain that to buy the product in public is a sign of Veblen because the customer wants to be seen buying a valuable product. The consumer wants to show their wealth, status and power (Veblen, 1899). The price of the products is considered important in the minds of consumers, it represents the quality. (Vigneron and Johnson, 1999) Erickson and Johansson (1995) conducted a study showing that the price can judge the quality of a luxury item. It is also agued the customer who consumes with effect Veblen is attentive to the quality of the product. 6. 3. 2. 1. 2 The effect of Snob According to Leibenstein (1950), the effect of snob is a complex concept. A consumer with the snob effect takes into account the emotional and personal desires which Influences the behaviour of others is also a factor that pushes the purchase of products of luxury brands. For example, the launch of a new product, create exclusivity, snob effect causes the immediate purchase. Few clients have this product at the launch, the customer will feel different and above other consumer, it is preferred. A luxury item in limited sale has a great value while a readily available product will be less demand and will not have a high value; unusual item brings respect and prestige. (Solomon, 1994) However, after some time, the general public and the mass consumers consume the product, the snob consumers reject the product. The unique product, popular and expensive does not stay long. Demand is growing rapidly and the product loses value. (Verhallen and Robben, 1994) 7. 3. 2. 1. 3 The Bandwagon Effect Bandwagon effect is a different concept of the two previous. In this effect, the product is consumed by the mass market, its demand in the market is important. Consumers are buying this type of product in order to have a luxury product and belong to a group. The luxury product is the similarity between the members of the group. (Leibenstein, 1950) For example, a consumer group buying the same mass-produced luxury feel they belong to the same social class. The product is generally in the current trend and at affordable price. Berry (1994) argues Bandwagon consumers buy the product to look like other consumer and access a different social class a different group. 3. 2. 2 Price McKinsey (1990) suggests that the price is the first characteristic, withheld to qualify luxury goods. It is evaluated as the criterion most objectives and most quantifiable to measure the quality of luxury. . Dubois and Duquesne (1993) also suggest that luxury product must be at a high price to be credible; it is an essential criterion for the qualification of the same as a luxury. Kapferer (2001) argues although the price is a very important criterion for the luxury product it is not the whole product. It can be found on the market for very expensive products that are not necessarily luxury items due to lack of quality and luxury marketing. The brand positioning reflects its class. In addition, Kapferer and Bastien (2009) also argue that the consumer looking for a luxury product is ready to pay the price but he also wants. Indeed, the consumer wants to own an expensive product because it provides the purchaser with recognition, which is valuable. The researched can infer that price is price is an important guideline of a luxury product. In addition, Danielle ALLERES (1997) states: The fair price for a luxury product based on a perfect correlation between the level in the world of luxury, rarity and its brand reputation. According to Julian Levy and Jacques Lendrevie (2009) a policy of skimming or price skimming is a pricing policy, which consists of a high price (often partially disconnected from the cost) that customers can choose, the price can directly target customers. It also maintains the image of luxury brand and reputation. (Julian Levy and Jacques Lendrevie, 2009) also argue that luxury product cannot be sold at a discount price. It may lose its value and caused the damage to the brand. 3. 2. 3 Exclusivity Kisabaka (2001) suggests scarcity of a product is also an important part of making it luxury. A luxury consumer wants exclusivity and differentiation. For example, a customer who purchases a product from a luxury brand would expect it to be exclusive and would not like it for it to be a mass-market product. (Catry, 2003) also points out luxury brand must ensure the rarity of its products by limiting the production and individualization of products. 3. 4 Luxury brand A brand can be expressed as the identity of the company and the consumers it targets. The brand must represent a clear image in the minds of target consumers. (Esch, 2011) The luxury brand is associated with its flagship products and basic products on the basis of which consumers assimilate the product image. (Kapferer, 2008) For example, the little black jacket from Chanel is the flagship product for years and is constantly equated with the image of Chanel. (http://thelittleblackjacket. chanel. com) Meffert and Lasslop (2003) suggest that different definitions of luxury represent the association of product characteristics and brand. A luxury brand is associated with an image that is ubiquitous in the consumer’s mind, which is itself associated with a luxury product: high price, perfect quality esthetical, the scarcity of the product and the product exceptional characters. 3. 4. 1 Relationship Product/Brand A luxury brand must not only offer luxury products but also offer ranges of products more accessible products to maintain the brand status. The goal would be to reach a wider target customer. (Kapferer and Bastien, 2009) For example, luxury brands such as Chanel and Dior, offer ranges available such as key rings or jewellery phone products. This allows consumers to enter and feel to be a part of brand, with an affordable price. In addition, brands offer masstiges products; this concept is the combination of a luxury brand with a current and accessible brand to the public. For example, H & M has many partnerships with luxury brands and top designer. (Kapferer, 2008) Collections are distributed in H & M stores at affordable prices to the general public. This marketing tactic provides high visibility for luxury brands to the mass market. In contrast, non-luxury brands try to portray themselves to be offering a range of products, which include a touch of luxury for another customer segment. For example, as Lufthansa airlines offer flights with luxury service at an additional cost such as offering extra-large seats, bigger entertainment systems and meals cooked to order. This demonstrates the relationship between a product and brand is important. It can also be inferred that a luxury brands have to offer luxury products to maintain its brand image. Furthermore the quality and status of a product will only remain one that of a luxurious item if the brand is rated as a luxury brand. 3. 4. 2 Type of luxury brand Luxury brands can be categorised using various different factors, which affect a brand. 8. 3. 4. 2. 1 Luxury brand level Esteve and Hieu-Dess (2005) argues level of brand can be differentiated on the basis of the levels of luxuries performed. It is therefore important to distinguish luxury brands based on a category. The entry-level: products of entry-level correspond to the product seen above in relation brand / product. Its products are part of the range luxury brand but with affordable prices. In its entry-level, there are the masstiges and the products of luxury brands at affordable prices. Example: Hugo Boss Fragrance Luxury product middle level: These products are part of the luxury range, but they are not maximum level. Its products are accessible while maintaining their entities luxury. Example: Marc Jacobs, Moschino. Luxury goods of high level: These products represented luxury in pure state. These ranges of products are of high quality and high price. Example: Hermes Produces luxury level of the elite: This product is the top of the ladder. This segment is the most luxury products. Its quality and marketing must be irreproachable, they represent the brand. To reference the type of product is Chanel, Dior. According to the relativity of luxury explained above, the established classification can be modified over time. A brand can go from middle level to level for elite customer. It may be noted its changes based on trends, seasons and different cultures. (Phan and al. ,2011) Conversely, certain brand may lose their luxury positioning if it does not fit depending on relativity. For example, Christian Lacroix, who lost his rank High Fashion due to improper adaptation of its marketing and its collections. (Bain&co, 2009) 9. 3. 4. 2. 2 Luxury brand awareness The leading products and notorieties are very important in the management of the brand and in its differentiation. A luxury brand should differentiate itself from others with its marketing strategy and advertising. The knowledgeable consumer expects certain notoriety, it must be found in the marketing strategy. The luxury brand needs to focus its marketing and marketing in a niche. If a brand decides to sell luggage, clothing, jewellery and does not fit its marketing it will no longer be identified as specialize and thus not as a luxury brand. (Meffert and Lasslop 2003) Awareness of the brand in the minds of the public is essential. The flagship products create the brand awareness; even if its products are for purchase only certain category of customer it represents the brand. Previously the author explained the importance of quality and marketing for the range of customer connoisseur but this process is also important for the client who never will buy the product. Its customers will be interested in the brand and will position as a luxury brand (Kapferer, 2009) The primary objective of the luxury brand is to become known around the world to demonstrate its performance and quality. (Phan and al, 2011) In addition, for a customer of the elite luxury product group buys a flagship product is a sign of wealth, it is important that the product meets this demand (Kapferer & Bastien, 2009). 3. 4. 3 Marketing technique If the marketing of mass consumption appeared after World War II during the post-war boom, the first luxury marketing techniques already existed in the seventeenth century. Berry (1994) The companies in the luxury sector can manage the time by recalling the history of their homes through codes. For example, Chanel, two legendary fragrance: N  ° 5 – first perfume by Gabrielle Chanel launched in 1921 and still one of the best global industry sales – is the lucky number of Coco, and No. 19 is reference to the date of birth of the Creator August 19, 1883, this history is an important part of the marketing strategy of the companies these days as they entice buyers by presenting a history and tradition of the product. Each of the luxury goods is modernized, redesigned while respecting the history of the house, called in luxury marketing an incremental leap technique. (Kapferer 2009) Thus, the customer discovers and buys without hesitation a new version of a mythical product that meets the codes of the house, allowing sales to continue to grow. The success of these products is only possible through the transfer of know-how of artisans and small hands working in the workshops. Embroiderers, milliners, dressmakers, all these businesses demonstrate a thorough knowledge and quality that are transmitted in time while upgrading. This concept allows the luxury home to restart their old products maintaining the brand image. A new advertising campaign is designed and the product is restarted. During a period of crisis, this concept is used by numerous brands. (Meffert & Lasslop 2003) Luxury brands must carefully control its distribution channels. (Esch 2011) the industry knows how to stage each of its products in places specific distribution channels for each target group. Thus, it is imposs.